18 - 20 October, 2016
2016 Speakers include:
Head of Ecommerce
Henrik is Director of E-commerce at Apoteket, the leading Pharmacy chain in Sweden. This year Apoteket received the award for "E-commerce/Omni-channel company of the year" at the Retail Award 2015. Before joining Apoteket, Henrik has more than 15 years of experience from E-commerce management consulting working with clients such as SEB, SBAB, ICA, IncClub, Systembolaget, Fritidsresor, SJ etc.
Head of eCommerce
Cecilia Mortimer Meurling is head of E-commerce at Åhlens, Swedens largest department store who recently launched e-commerce. She has worked in the digital space since 1999 and are specialized in digital Sales, Marketing and product developement. She previously made turn arounds using her skills paired with customer insight.
Head of eCommerce
Mikael Nyhlén is head of E-commerce at NetOnNet, one of the largest home electronic e-tailers in Sweden and Norway. Mikael joined NetOnNet in the middle of 2013, only two years after that, NetOnNet launched their new responsive site. With the mindset of "mobile first" and costumer insight all key performance indicators are pointing upwards and the success is still growing.
Global Head of eCommerce & Retail Strategy
Prior to joining Facebook, Martin Barthel worked for more than 10 years for eBay. Most recently he was member of the German management team, leading the eBay Consumer Electronics, Home & Garden and Motors businesses. Martin started his career working for the fashion brand Chanel as a strategic marketer from 1996 to 2001. Subsequent to this, he worked as a Management Consultant for the Boston Consulting Group for four years.
Martin Barthel studied economics at the EBS in Oestrich-Winkel and also at the ESCP-EAP in Paris, Oxford and Berlin. He currently lives in his hometown of Berlin together with his wife and two daughters.
Head of eCommerce
Casper Remmer has more than 8 years experience within e-Commerce and Digital Marketing from both web-shop startups, web-agencies and most recently sport clubs and mobile-operators. Currently Head of e-Commerce at Danish mobile-operator 3, Casper is dedicated to transforming the organization towards digital with a strong commercial focus. Previously Casper headed up the online-team of Denmark’s largest online-only mobile-operator TELMORE (Part of TDC-group), where he amongst other things succeeded in steering online through an intense IT-turnaround, with a new platform to follow.
Onsite Function Lead
Caroline Carlqvist leads the Onsite team for the four Nordic countries at Zalando. The Onsite team is responsible for localizing and optimizing the Zalando websites to ensure a truly local customer experience across all markets. Since entering the Nordics, Zalando has established itself as one of the leading fashion retailers in the region and one of the fastest growing fashion retailers in Europe.
Head of Online
Head of Business Partners & Data Strategy
Chris joined Shop Direct in 2010 to head its Retail & Financial Services Targeting team. Notable achievements within this role included driving an analytical project that led directly to a clear business case to remove physical catalogues from the business; and the development of incremental targeting which drove a significant uplift in the performance of retention marketing campaigns.
In 2014 Chris became Head of Business Insight & Data Strategy with a brief to democratise insight across the business and form a clear plan to drive maximum value from Shop Direct’s crown jewels – its data. Working closely with SAS, Chris implemented Shop Direct’s Personalised Sort Order project which utilises real-time decisioning to serve gallery pages tailored to individual customers based on their previous purchasing and browsing behaviour - delivering a uniquely personalised browsing experience. This is a ground-breaking initiative which has recently been recognised as Retail Technology Initiative of the Year by Retail Week.
Chris has also recently launched Shop Direct’s SAS Academy – an in-house SAS education programme tailored to its individual analysts’ requirements – which will ensure effective utilisation of the SAS software suite. Prior to joining Shop Direct, Chris held database marketing posts across a range of businesses in both Retail and Financial Services including: Lloyds Banking Group, MBNA Europe, The Co-operative Group, Matalan & Empire Stores.
In order to always offer the best shopping experience, it is important to follow the consumer's lifestyle and buying behavior. Earlier we watched far too much at age, geography and marital status. Today we must analyze the target audience much more than that and look at what the audience actually likes to do. We need to learn what they like and how they want to be perceived by their environment and then optimize our marketing strategy from that. Listen to Jessica Egman who previously worked in Silicon Valley at the Swedish American chamber of commerce and now work as Marketing Manager for the fast-growing company Jollyroom. During her time in Silicon Valley Jessica worked to develop new strategic business plans and create significant new business partnerships. As Marketing Manager at Jollyroom Jessica is responsible to always renew the market strategy. She puts a great effort to continuously develop and optimize the digital purchase trip for the customer and create strategic plans to achieve sales target, reach one billion in 2017.
Retail Industry Manager
Mathias Linnemann is an Industry Manager in Google's retail vertical and has the responsibility to provide strategic thought leadership on how to maximize digital solutions for the Danish retail industry. His expertise spans from developing customer acquisition and retention strategies for Omni-channel and Pure Play retail companies to branding solutions via digital platforms such as Youtube. Mathias is also a member of Google's innovation task-force responsible for inspiring Googlers and partner companies to be innovative, boost creativity and prepare for disruption.
Head of CRM, Email & Loyalty
Abdul is the Lead Insight Specialist at Grundfos and was previously the Head of CRM, email and Loyalty at ECCO Shoes. Whilst at ECCO he had delivered a concept and strategy to move ECCOs global loyalty program away from traditional discounting and towards a focus on premium loyalty, delivering the right message at the right time to the right consumers - building true loyalty beyond discounts. He has also implemented a dynamic business management tool on multiple levels, securing top level management valuable insights from loyalty behavior and store staff motivation.
Head of Online Analytics
Antoaneta is a digital professional passionate about data, growth hacking and emerging technologies. Antoaneta is Head of Online Analytics for Sweden’s biggest online news source with over 3,5 million daily readers - Aftonbladet. She is responsible for leading the online analytics & conversion team and for driving the growth and development of the website based on actionable data and insights.
Head of CRM & Omni-channel
Jacob Borup has been working with eCRM the major part of his work life. Before coming to TOP-TOY he working with Coop Denmark, the largest grocery retailer in Denmark, digitizing their loyalty program, and moving communication from above the line print communication to 1-1 digital communication.
Head of eCommerce
Moods of Norway
Marius Valaker, eCommerce Manager Moods of Norway Marius Valaker is head of eCommerce and Digital Marketing at Moods of Norway, one of Norway’s leading fashion brands. One of his primary functions is to develop a strong Omni-channel strategy, taking use of RFID technology to ensure optimal stock-level accuracy.
Rebecca de Sousa is Programmatic Manager for TUI Nordics. She has worked with automated trading for over four years in Sweden and the Netherlands, and has successfully brought many advertisers in various industries into the programmatic world.
Chief Revenue Officer
Head of E-Commerce
David Vallin is Head of E-Commerce at Daniel Wellington, selling direct to consumers to more than 160 countries across the world. David combines extensive experience of online business and e-commerce management and has for the last 11 years delivered a long range of successful e-commerce projects, as consultant, E-Commerce Manager and E-Commerce Director.
Head of Global eCommerce
Head of Marketing & eCommerce
Kjartan Dannatt is responsible for all e-commerce at Norway’s most ionic chain of bookshops- They have all the Norwegian books and in addition to nearly 400,000 English books. Kjartan launched Ark Bokhandel’s Norwegian and English collection of e-books last summer, in both Apple and Android apps. Kjartan will share his top tips about what customers expect on Day 1 afternoon.
Service Manager Digital Commerce
Volvo Car Group
Linda Johansson is an experienced lecturer who gives the audience an inspiring vision of the future of commerce and internet of things. She talks about trends and her own experiences in the business as well as her current role as Head of eCommerce at Volvo Cars group IT. Linda is a known within the IT industry in Sweden to be a strategist regarding e-commerce, digital communication and online marketing. With an extensive experience of more than 20 years she has built a reputation as a futurist. She works as IT Experience Manager Digital Commerce at Volvo Cars. This means that she is responsible for Volvo's large global IT-investment in e-commerce. She has worked as a manager at Sigma's digital communications agency and worked several years as Concept strategist at AB Volvo. She is a driven entrepreneur who has founded several companies that focus on global e-commerce. She has designed a fashion nominated children clothing collection and is an awardwinning blogger. She is also a certified coach and is coaching e-commerce start-ups. Linda is an inspirational speaker who challenges the audience to think outside the box to find creative solutions. She uses humor and innovation but can also be serious. Do you want to see the glimpse of the future?
eCommerce Manager Northern Europe
Jonas Åkermark is eCommerce Activation Manager at SCA and working with ensuring that branded products such as Libero and Libresse has a great performance in eCommerce. Jonas has been working with eCommerce in total since 1999 and has been engaged in a large number of e-commerce projects through within as various industries as media, fashion, electronics and travel and is now passionate about pushing FMCG to the next level.
Pouya Boland is Founder & CEO of Chiquelle.com, winner of Best Mobile Experience of the Year & High Flyer of the Year awards at the recent Jet Shop Awards. Currently one of the youngest & fastest-growing online fashion retailers in Sweden, with marketing and sales activities in more than 20 countries across the world and an annual growth of nearly 300%. Pouya will be sharing how you to can achieve rapid growth and success on your mobile platform.
Head of eCommerce
Samanta Morgenstern is head of E-commerce at Happy Socks AB, the most colourful socks and underwear brand in the world. Having worked with online marketing, CRM, social media and customer support, Samanta has a broad understanding of different systems, customers and markets; all crucial areas for driving a successful global e-commerce business. Since Samanta joined Happy Socks, the e-commerce department has doubled in size and Samanta knows all about how to structure a local department in order to fulfil global needs and expectations
Head of Digital
Sebastian Heimfors is COO at Varner Ibrahimovic. With more than 20 years of experience from retail and e-commerce. Experienced working with digital strategies and business development.
Head of Digital & Social Media
Martin Lumb is Head of Digital and Social Media at bisgaard shoes, one of Europe’s fastest growing companies in the children’s shoes market. Since Martin’s arrival in early 2016 the company has been through a digital transformation by rethinking the entire digital marketing strategy. The change has led to a new marketing approach built on a customer first mindset and an increased focus on data collection.
Johnas Liljegren is a client partner at Facebook with an expertise in online marketing. He works with some of the largest Omni-channel etailers in the region helping them grow their business through Facebook. With over 10 years experience in the online marketing industry from both the advertiser and publisher side he has deep knowledge of what it takes to win in the digital space.
Head of eCommerce
Flying Tiger of Copenhagen
Chief Operating Officer
Johan is Operations Manager at Stayhard and has worked there for 9 of the 10 years that Stayhard has existed. Johan has designed Stayhard’s logistics processes and flow, built all the internal IT-systems, designed and led the project with the physical stores and integrated them into ERP, Register and BI systems, which he was fully responsible for. He is responsible for all of Stayhard’s web solutions and Stayhard has been rewarded with a prize for the “best technical solution” in the Swedish 2012 “retail awards”. Johan also designed and led the expansion project for the Stayhard facilities which grew from 400m2 to 6000m2. At eTail Nordic Johan will be discussing how to achieve your fulfillment potential.
Client Services Director
Director of Sales, Nordics
A tech geek from birth, Tias started his career as an RFD Engineer after completing a Masters in IT and Business at the UWI & Reading University. Since then, Tias has served industries by applying his knowledge and initiative by helping companies streamline and improve their day-to-day operations; from IT&C to Operations, Customer Service, Data and CRM. Tias joined Selligent 6 years ago, working with a number of leading international brands and retailers. and has recently been promoted to lead efforts in the Nordics region.
Strategic Planning Director
Chief Marketing Officer
2007-2010: Foregin communications officer at Volvo Construction Equipment dealer in Ukraine, Product Manager at Sennebogen Maschinenfabrik dealer in Ukraine.
2010-2014: founded and owned a consultancy and private education company aimed at international exam preparation and language training which now operates online on Russian and Ukrainian market.
Representative of Elance.com in the East of Ukraine in 2013-2014. Founded a local coworking center for outsource developers in 2013, which is in operation now.
2015: Chief Marketing Officer at Quartsoft Corp.
Global Marketing Evangelist
IBM Marketing Cloud
Per Caroe has been working with and consulting sales and marketing executives in the behavioral/email marketing space for over a decade. Three years ago, he was brought on to Silverpop to develop an agency specific team, to facilitate existing and expanding into new agencies, throughout North America. With over 250 agencies, Silverpop has helped these agencies expand their business from basic spray and pray, to a more impactful methodology which employs leads scoring, behavioral tracking to create a more focused communication methodology. For 2016, Per was asked to be part of the IBM Commerce Evangelist group and travel the world spreading the good word about IBM. He has spoken on all six habitable continents (he is still working on a speaking gig in Antarctica) on behavioral marketing in front of tens of thousands of viewers.
Managing Director (Benelux and Nordics)
Head of Nordics Marketing
Global Retail Industry Principal
Senior Account Manager
Head of NACE
Head of Product Marketing EMEA
Olav is responsible for product marketing in EMEA for Bazaarvoice, the world’s largest network of active shoppers, connecting more than one-half billion consumers to thousands of retailers and brands that represent tens of millions of products and services. Olav has worked in digital marketing in five countries and on three continents – helping companies understand the impact of online technology on their business and their consumers.