Sebastian Heimfors

Head of Digital
Varner Ibrahimovic

Sebastian Heimfors is COO at Varner Ibrahimovic. With more than 20 years of experience from retail and e-commerce. Experienced working with digital strategies and business development.

Check out the incredible speaker line-up to see who will be joining Sebastian.

Download The Latest Agenda

Day 2- Evolving your Omni-channel roadmap

Sunday, April 10th, 2016

15:00 How to turn big, unstructured data into profit: 5 top tips for using smart data to optimise your digital marketing strategies

Identifying the required data to analyse and optimise
Creating the roadmap for a successful campaign: Key performance Indicators and critical success factors
How to use data across channels to understand channel and campaign performance
Practical advice you can use immediately to kick-start your campaigns

15:40 Deep-diving into your data panel

The importance of using an integrated dashboard
Inputting this data into your CRM system
Where is the value in having a fully rounded CRM system?