eTail Nordic 2016 (past event)
18 - 20 October, 2016
442073689894
Day 2- Evolving your Omni-channel roadmap
Registration
08:00 - 08:45 Registration & RefreshmentsBreakfast
08:00 - 08:45 The women in eCommerce breakfast
08:45 - 08:50 Conference Director’s welcome
Nick Hendry, Conference Director, eTail Nordic 2016
08:50 - 09:00 Chairperson’s Welcome and opening remarks
09:00 - 09:20 KEYNOTE: Omni-channel 2.0: How to integrate off and online seamlessly to give your customers a fantastic experience
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Creating a forward thinking and technology embracing integration strategy
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How can you successfully motivate store workers to integrate digital experiences and provide POS advice
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Defining a great in-store experience and assessing how this can be accurately measured?
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Assisting the in-store customer using digital technologies?
09:20 - 09:40 How to identify unique customers and their path to purchase: Creating a truly omni-channel customer proposition
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Looking at the relative value of instore Vs. online data
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How can this be used to tailor your experience towards the omni-channel customer?
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Leveraging and reusing that customer data (purchase data, behavioral data, etc.) to encourage them to buy
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Redeploying customer data into a specific commerce experience across different channels
09:40 - 10:00 Client Case Study: How to deliver on the promise of marketing
10:00 - 10:50 ALL STAR PANEL Here's what e-commerce will look like in the next 5 years: 4 trends you need to know about
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Moving beyond omni-channel: what comes next and how will this help your customer?
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Mobile development, how will this help your business grow?
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The progression in data: the rise of smart data and insight What is more likely, revolution or evolution of the industry?
10:50 - 11:30 Coffee and Networking Break in the eTail Carnival
11:30 - 11:50 How do you manage the digital transformation to realtime contextual omni-channel retail?
11:50 - 12:10 What we’ve learned from 5 years of eTail: How this inspires us to shape the future and the biggest webshop in The Netherlands
Learn from the Netherlands biggest online retailer!
What we’ve learned from 5 years of eTail: How this inspires us to shape the future and the biggest webshop in The Netherlands
12:10 - 13:10 Lunch and networking break in the eTail Carnival
Stream A - Breaking new boundaries in online media
13:10 - 13:30 Taking your in-house programmatic strategy to the next level: What are the key metrics you should use?-
Defining the objectives of a successful programmatic campaign?
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How are you measuring success?
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Which of these metrics is most relevant: CPA, CPM, ROAS, Conversion, Retention
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How do you measure moving customers along the value chain?
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Can you measure Customer Lifetime Value? Should you even be trying?
Stream B - Drill-down Roundtables
13:10 - 13:30 Drill-down RoundtablesAlf Jondahl Head of CRM VITA
Jonas Akermark eCommerce Manager Northern Europe SCA
Alexander Pirinsky Chief Marketing Officer Quartsoft Corp.
Per Caroe Global Marketing Evangelist IBM Marketing Cloud
Rob Burbeary Regional Sales Director Emarsys
Anni Honkaniemi Digital Marketing Manager Musti ja Mirri Group
Johan Hook Regional Director Translations.com
How to use CRM to create personalised campaigns
Alf Jondahl, Head of CRM, VITA
Combining online and offline shopping experiences
Anni Honkaniemi, Digital Marketing Manager, Musti ja Mirri Group & Rob Burbeary, Regional Sales Director, Emarsys
Personalisation
Per Caroe, Global Marketing Evangelist, IBM Marketing Cloud
New approaches to solving integration challenges in eCommerce
Alex Pirinsky, CMO, Quartsoft
eCommerce in a Global Environment: How to maximise Revenue with Web Localization Technology
Jonas Akermark, Head of eCommerce Activation, Northern Europe, SCA & Johan Höök, Regional Director, Translations.com
Stream C - Creative Boardroom: Digital Restructuring
13:10 - 13:30 Beyond Last Click Attribution: How to win in a Multichannel WorldIn this seminar, AdRoll will bring 2 of its senior EMEA team to share with you our latest research on attribution for the European marketer'
Stream A - Breaking new boundaries in online media
13:30 - 13:50 Adopting programmatic: How to maintain an effective campaign without sacrificing creativity
Stream B - Drill-down Roundtables
13:30 - 13:50 SESSION CONTINUEDStream C - Creative Boardroom: Digital Restructuring
13:30 - 13:50 SESSION CONTINUEDStream A - Breaking new boundaries in online media
13:50 - 14:10 Fireside Chat: The secrets of a successful programmatic strategy: 3 reasons why this should be your primary marketing focus-
Bringing marketing and commerce together to drive conversions and sales
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Targeting higher value customers and helping them through the funnel
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Using data to make informed decisions and assist in conversions
Stream B - Drill-down Roundtables
13:50 - 14:10 SESSION CONTINUEDStream C - Creative Boardroom: Digital Restructuring
13:50 - 14:10 SESSION CONTINUEDStream A - Breaking new boundaries in online media
14:10 - 14:30 Crystal ball panel: The future of Online Media-
Using creative programmatic strategies to deliver a message to your audience
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What are the different programmatic objectives for a brand compared to a direct to consumer business?
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Using programmatic to boost engagement with your content and build brand value
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4 changes you need to make to your programmatic model to ensure greater ad engagement
Stream B - Drill-down Roundtables
14:10 - 14:30 SESSION CONTINUEDStream C - Creative Boardroom: Digital Restructuring
14:10 - 14:30 SESSION CONTINUED14:30 - 15:00 Coffee and Networking break in the eTail Carnival
15:00 - 14:50 How to turn big, unstructured data into profit: 5 top tips for using smart data to optimise your digital marketing strategies
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Identifying the required data to analyse and optimise
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Creating the roadmap for a successful campaign: Key performance Indicators and critical success factors
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How to use data across channels to understand channel and campaign performance
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Practical advice you can use immediately to kick-start your campaigns
14:50 - 15:20 Improving your media buying: How to benchmark your performance marketing roadmap
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Creating a vision towards programmatic advertising to define where you want to go
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Benchmark direct buying, buying via ad exchange & audience buying
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Identifying the limitations of both
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How can this enhance the transparency of your campaigns?
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Creating an improved, shared roadmap on how you can be more successful in a young market
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How can the industry contribute to a more successful environment?
In this Creative Boardroom you and 15 of your peers will have the privacy to discuss in great depth the challenges that you face as a community.
Stream A - Wining the data war
15:20 - 15:40 Building a new Aftonbladet: Driven by data and user insights
Stream C - Unleashing your performance marketing potential
15:20 - 15:40 SESSION CONTINUED
Stream A - Wining the data war
15:40 - 16:00 Deep-diving into your data panel-
The importance of using an integrated dashboard
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Inputting this data into your CRM system
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Where is the value in having a fully rounded CRM system?
