Jens Feilberg

Head of Nordics Marketing
SAP

Responsible for Nordic brand and marketing strategy design, marketing planning and all marketing execution and follow up in the region

Check out the incredible speaker line-up to see who will be joining Jens.

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Day 2- Evolving your Omni-channel roadmap

Sunday, April 10th, 2016

11:30 How do you manage the digital transformation to realtime contextual omni-channel retail?

Customer engagement is evolving for retail organizations like yours, thanks to the evolution of your customers. They are more digitally connected, socially networked, and better informed than ever before. Your new focus? To innovate your business and perfect the customer engagement model to deliver a great, contextual, and meaningful customer experience. Leveraging customer context to personalize each touch, and delivering consistently great experiences across channels, creates differentiation, optimizes marketing spend, and capitalizes on the willingness of customers to pay more for a better experience.