eTail Nordic 2016

October 18-October 20, 2016

442073689894

Day 1- Igniting your mobile strategy

08:00 AM - 08:45 AM Registration and welcome coffee

08:45 AM - 08:50 AM Welcome Remarks

08:50 AM - 09:00 AM Chair’s Opening Address

Simon Saneback, eCommerce Ninja, !

img

Simon Saneback

eCommerce Ninja
!

09:00 AM - 09:20 AM OPENING KEYNOTE: How to digitalise a national brand

Ingo Paas, Head of IT Innovation & Digitalisation, ICA Group
  • Using innovation as a driver for change in a traditional brand

  • What can you learn from the ICA example?

  • Outlining the need for a Connected digital strategy

  • What are the KPIs you should be using to achieve this?


img

Ingo Paas

Head of IT Innovation & Digitalisation
ICA Group

Igniting your mobile strategy

09:20 AM - 09:40 AM MCOMMERCE KEYNOTE: Thriving in a mobile world: How can you create a dynamic mobile first strategy for 2017 and beyond?

Marko Nurmela, CMO, Samsung Nordic
  • Mobile is now the most visited channel in the Nordics – no longer should desktop come first!

  • What does dynamic really mean? Personal, App-focussed, Responsive?

  • In a mobile first world, how should you be restructuring your digital roadmap to capitalise on this channel?

  • Has mobile solved Omni-channel and successfully connected the customer journey?


img

Marko Nurmela

CMO
Samsung Nordic

09:40 AM - 10:00 AM How can you capitalise on mobile’s role in the customer journey?

Henrik Tingwall, Head of Ecommerce, Apoteket
  • Generating mobile traffic, organic search and mobile PPC. Where should you be investing your time and effort?

  • Driving traffic towards the app, how can you utilise your app to identify repeat customers, generate increased revenue and customer loyalty?

  • Using your customer data to identify specific segments and targets to reduce your cart abandonment

  • Moving beyond last-click to truly understand your customer attribution


img

Henrik Tingwall

Head of Ecommerce
Apoteket

Coffee and networking break

10:00 AM - 10:45 AM eTail Carnival: Coffee and networking break

Network with your peers and sign up for theafternoon boardroom & workshop sessions


img

Kristian Duvald Friis

Digital Advisor
Valtech Denmark
img

Katharina Borgentierna

Strategic Planning Director
Valtech Sweden

10:45 AM - 11:05 AM Make or break your business: How to grow your mobile channel and increase your conversion rate

Mikael Nyhlén, Head of eCommerce, NetOnNet
  • Ensuring strategic decision-making from a users perspective to guarantee a streamlined experience

  • Effectively using analytics to identify where the drop-off is on your mobile site

    • Optimising the check-out process: What should you look for?

    • How can this enhance conversion?

  • How to route the customer through your mobile site to ensure consistent conversion


img

Mikael Nyhlén

Head of eCommerce
NetOnNet

11:05 AM - 11:25 AM How to solve online abandonment, increase customer satisfaction and capture lost revenue

Emil Eriksson, E-commerce Specialist, Apsis

img

Emil Eriksson

E-commerce Specialist
Apsis

11:25 AM - 11:55 AM All-Star Panel: How can you measure the full value of the mobile channel, and where are you attributing value?

Simon Saneback, eCommerce Ninja, ! Henrik Tingwall, Head of Ecommerce, Apoteket Jacob Borup, Head of CRM & Omni-channel, Top Toy Pepijn Breijder, Managing Director (Benelux and Nordics), Criteo
  • Getting away from last-click attribution modelling, what are the alternatives to this?

  • Providing insight into a the critical learnings, to fast track a more transparent attribution model

  • How to best use this information to incentivise in-store and online teams fairly to drive the promotion of mobile usage

  • How will this change in attribution modelling affect traditional budgeting rounds?


img

Henrik Tingwall

Head of Ecommerce
Apoteket
img

Jacob Borup

Head of CRM & Omni-channel
Top Toy
img

Pepijn Breijder

Managing Director (Benelux and Nordics)
Criteo
img

Simon Saneback

eCommerce Ninja
!

11:55 AM - 12:15 PM Delivering data-fuelled personalisation to create the best customer experience

Chris Nove, Head of Business Partners & Data Strategy, Shop Direct Mike Blanchard, Head of Customer Intelligence EMEA, SAS
  • An intro to Shop Direct and their journey to becoming a world-class digital retailer
  • What does personalisation mean to Shop Direct? Why has it been so effective?
  • Assessing the work they’ve undertaken on the data environment and analytical capabilities
  • Practical uses for data fuelled personalisation

img

Chris Nove

Head of Business Partners & Data Strategy
Shop Direct
img

Mike Blanchard

Head of Customer Intelligence EMEA
SAS

Lunch Break

12:15 PM - 1:30 PM Lunch Break

Private lunch & Workshop

12:15 PM - 1:30 PM How to create personalized & data-driven mobile strategies

Chris Nove, Head of Business Partners & Data Strategy, Shop Direct Mike Blanchard, Head of Customer Intelligence EMEA, SAS
Learn from the most successful UK online retailer Shop Direct on how to create the best personalized & data-driven mobile strategies when Chris Nove and Mike Blanchard, Head of Customer Intelligence EMEA in SAS will host this “invitation only" lunch.
img

Chris Nove

Head of Business Partners & Data Strategy
Shop Direct
img

Mike Blanchard

Head of Customer Intelligence EMEA
SAS

Stream A - Personalising the customer journey

1:30 PM - 1:50 PM 4 Key retail trends from the UK market that will help your business develop

Arhi Kivilahti, Director of Development, Kesko

img

Arhi Kivilahti

Director of Development
Kesko

Stream B - Mastering delivery and fulfillment

1:30 PM - 1:50 PM How can operations drive sales and maximise profitability?

Carl Warberg, Business Developer, Connected Cars, Volvo Car Group Jonas Kolehmainen, Head of Logistics, Sportamore
  • How to unleash profitability through efficient operational processes

  • Understanding how logistics management is an essential part of building a reputable brand image

  • Why supply chain needs to be integrated as a core part of the business to drive profitability and growth

  • How to generate value from your delivery strategies – what are the sources of value to unearth? The Industry Debate: Same day delivery: Is this sustainable in the Nordics?

  • The demand for ‘same-day delivery’ and what this means for your business

  • Supply chain diagnosis to move from offline centred to true multi-channel logistics that support your operations

  • What is the impact of next day delivery? How can you realistically manage the expectations of your customers with deliveries and fulfilment


img

Jonas Kolehmainen

Head of Logistics
Sportamore
img

Carl Warberg

Business Developer, Connected Cars
Volvo Car Group

Stream C - Synergy Workshop

1:30 PM - 1:50 PM 5 Smart Ways to Build a Behavioral-Data Enriched Digital Customer Experience

Per Caroe, Global Marketing Evangelist, IBM Marketing Cloud
In this Creative Boardroom you and 15 of your peers will have the privacy to discuss in great depth the challenges that you face as a community.

There has never been a more exciting (or terrifying) time to be a marketer. Customer behaviour is changing faster than anyone expected, attention spans are getting shorter, and as big data gets bigger, it's getting harder than ever for companies to keep up. In this session, you will find out what are the key marketing trends that really matter, and the 5 things that companies NEED do in order to future-proof their brands and build stronger relationships with their customers.
img

Per Caroe

Global Marketing Evangelist
IBM Marketing Cloud

Stream D - Omni-channel Boardroom

1:30 PM - 1:50 PM Rethinking digital marketing: How to move from a product focus to a customer-first mindset

Martin Lumb, Head of Digital & Social Media, Bisgaard Shoes
In this Creative Boardroom you and 15 of your peers will have the privacy to discuss in great depth the challenges that you face as a community.
img

Martin Lumb

Head of Digital & Social Media
Bisgaard Shoes

Stream A - Personalising the customer journey

1:50 PM - 2:10 PM How to use Consumer Generated Content to personalise your shopping experience

, ,

Stream B - Mastering delivery and fulfillment

1:50 PM - 2:10 PM The Great Delivery Debate: Same day, next day… what is achievable and what is sustainable in the Nordics?

Carl Warberg, Business Developer, Connected Cars, Volvo Car Group Jonas Kolehmainen, Head of Logistics, Sportamore Pouya Boland, CEO, Chiquelle Laura Donose, Area responsible eCommerce Logistics, Dansk Supermarked
  • How much will it cost & does incremental loyalty increase ROI from a same-day delivery program?

  • How can you make the delivery experience come to life in a way that is commercially sustainable?

  • Do you have the demographic and customer base to support next day delivery?

  • Is there a magic fix for predictive management of stock?


img

Jonas Kolehmainen

Head of Logistics
Sportamore
img

Pouya Boland

CEO
Chiquelle
img

Laura Donose

Area responsible eCommerce Logistics
Dansk Supermarked
img

Carl Warberg

Business Developer, Connected Cars
Volvo Car Group

Stream C - Synergy Workshop

1:50 PM - 2:10 PM SESSION CONTINUED

Stream D - Omni-channel Boardroom

1:50 PM - 2:10 PM SESSION CONTINUED

Stream A - Personalising the customer journey

2:10 PM - 2:30 PM How to be truly customer centric: Using customer insight to increase sales and loyalty

Goran Lindo, Head of Online, Dustin
  • What does customer centric mean?
  • Using personalisation to identify successful customers
  • Creating inspiration and catching browsing customers
  • Removing the mindset that every customer should convert on every site visit

img

Goran Lindo

Head of Online
Dustin

Stream B - Mastering delivery and fulfillment

2:10 PM - 2:30 PM SESSION CONTINUED

Stream C - Synergy Workshop

2:10 PM - 2:30 PM SESSION CONTINUED

Stream D - Omni-channel Boardroom

2:10 PM - 2:30 PM SESSION CONTINUED

2:30 PM - 3:00 PM Coffee and networking break in the eTail Carnival

Stream A - Personalising the customer journey

3:00 PM - 3:20 PM How to clearly define an omni-channel customer and create a personalised experience

Kjartan Dannatt, Head of Marketing & eCommerce, Ark

img

Kjartan Dannatt

Head of Marketing & eCommerce
Ark

Stream B: Omni-channel 2.0

3:00 PM - 3:20 PM How customer insights and an experimental approach can bridge the gap between online and offline

Kristian Duvald Friis, Digital Advisor, Valtech Denmark Katharina Borgentierna, Strategic Planning Director, Valtech Sweden

img

Kristian Duvald Friis

Digital Advisor
Valtech Denmark
img

Katharina Borgentierna

Strategic Planning Director
Valtech Sweden

Stream C - Synergy Workshop

3:00 PM - 3:20 PM eCommerce: Fusion between man and machine

Rickard Lyko, CEO & Owner, LYKO Michael Mokhberi, Founder & CEO, Apptus Johan Hallgarde, eCommerce Strategic Advisor, Avensia
It is fair to say that the retail world is getting more complex. But how much complexity can we handle? After all we are just humans.

During the past years, the line that has separated our different sales channels has become blurred out. The distinction between real life and digital is getting harder to tell as artificial intelligence becomes smarter.
The outside should not be mirrored by the complexity inside. To succeed in the long run retailers need to standardize their system integrations with something called Unified Commerce. By doing this all systems and all functions in the organization speaks to each other in real time across all channels. All channels act on data in real time and all channels can be administrated from one single interface.

We will talk about how the unified system and artificial intelligence will shape the future of retail. Learn from Lyko. A company that started off as a pure player to later become omnichannel by opening up bricks and mortar stores. Their new site has just been released with the most cutting edge technology in the market.


img

Rickard Lyko

CEO & Owner
LYKO
img

Michael Mokhberi

Founder & CEO
Apptus
img

Johan Hallgarde

eCommerce Strategic Advisor
Avensia

Stream D - Retail Vertical Deep Dive

3:00 PM - 3:20 PM How to translate data into actionable insights to improve customer satisfaction and loyalty

Abdul Dezkam, Head of CRM, Email & Loyalty, ECCO Shoes
  • How to comprehensively measure customer experience

  • What are the KPIs, strategies and outcomes you should be assessing?


img

Abdul Dezkam

Head of CRM, Email & Loyalty
ECCO Shoes

Stream A - Personalising the customer journey

3:20 PM - 3:40 PM Session reserved for Zanox

Kevin Edwards, Strategy Director, Zanox

img

Kevin Edwards

Strategy Director
Zanox

Stream B: Omni-channel 2.0

3:20 PM - 3:40 PM SESSION CONTINUED

Stream C - Synergy Workshop

3:20 PM - 3:40 PM SESSION CONTINUED

Stream D - Retail Vertical Deep Dive

3:20 PM - 3:40 PM SESSION CONTINUED

Stream A - Personalising the customer journey

3:40 PM - 3:45 PM Personalising pages: How to become more relevant to individual users

Johan Davidsson, Chief Operating Officer, Stayhard
  • Consumers want personalisation, they want to be shown the right content at the moment when it matters to them most

  • Delivering unique personalisation using data and systems to make the experience between retailers and consumers seamless

  • What should be uniquely personalized on each page?


img

Johan Davidsson

Chief Operating Officer
Stayhard

Stream B: Omni-channel 2.0

3:40 PM - 3:45 PM SESSION CONTINUED

Stream C - Synergy Workshop

3:40 PM - 3:45 PM SESSION CONTINUED

Stream D - Retail Vertical Deep Dive

3:40 PM - 3:45 PM SESSION CONTINUED

Stream A - Personalising the customer journey

3:45 PM - 4:00 PM SESSION CONTINUED

Stream B: Omni-channel 2.0

3:45 PM - 4:00 PM SESSION CONTINUED

Stream C - Synergy Workshop

3:45 PM - 4:00 PM SESSION CONTINUED

Stream D - Retail Vertical Deep Dive

3:45 PM - 4:00 PM How to deliver on your customer’s needs: What can you do to provide a great customer experience?

Cecilia Mortimer Meurling, Head of eCommerce, Ahléns
In this Creative Boardroom you and 15 of your peers will have the privacy to discuss in great depth the challenges that you face as a community.
img

Cecilia Mortimer Meurling

Head of eCommerce
Ahléns

Stream A - Personalising the customer journey

4:00 PM - 4:30 PM From product to service: How SAS are making the move from point of sale to sales as a service

Niklas Grennard, Manager Digital Strategy, Customer Journey, SAS

img

Niklas Grennard

Manager Digital Strategy, Customer Journey
SAS

Stream B: Omni-channel 2.0

4:00 PM - 4:30 PM Stream Closed

Stream C - Synergy Workshop

4:00 PM - 4:30 PM Stream Closed

Stream D - Retail Vertical Deep Dive

4:00 PM - 4:30 PM SESSION CONTINUED

4:30 PM - 11:59 PM eTail Carnival afterparty