eTail Nordic 2016 (past event)
18 - 20 October, 2016
442073689894
Simon Saneback
eCommerce Ninja
!
Check out the incredible speaker line-up to see who will be joining Simon.
Download The Latest AgendaDay 1- Igniting your mobile strategy
Thursday, March 10th, 2016
08:50 Chair’s Opening Address
11:25 All-Star Panel: How can you measure the full value of the mobile channel, and where are you attributing value?
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Getting away from last-click attribution modelling, what are the alternatives to this?
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Providing insight into a the critical learnings, to fast track a more transparent attribution model
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How to best use this information to incentivise in-store and online teams fairly to drive the promotion of mobile usage
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How will this change in attribution modelling affect traditional budgeting rounds?