Simon Saneback


eCommerce Ninja
!

Check out the incredible speaker line-up to see who will be joining Simon.

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Day 1- Igniting your mobile strategy

Thursday, March 10th, 2016


11:25 All-Star Panel: How can you measure the full value of the mobile channel, and where are you attributing value?

  • Getting away from last-click attribution modelling, what are the alternatives to this?

  • Providing insight into a the critical learnings, to fast track a more transparent attribution model

  • How to best use this information to incentivise in-store and online teams fairly to drive the promotion of mobile usage

  • How will this change in attribution modelling affect traditional budgeting rounds?