eTail Nordic 2016 (past event)
18 - 20 October, 2016
442073689894
Day 1- Igniting your mobile strategy
08:00 - 08:45 Registration and welcome coffee
08:45 - 08:50 Welcome Remarks
08:50 - 09:00 Chair’s Opening Address
Simon Saneback
eCommerce Ninja!
09:00 - 09:20 OPENING KEYNOTE: How to digitalise a national brand
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Using innovation as a driver for change in a traditional brand
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What can you learn from the ICA example?
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Outlining the need for a Connected digital strategy
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What are the KPIs you should be using to achieve this?
09:20 - 09:40 MCOMMERCE KEYNOTE: Thriving in a mobile world: How can you create a dynamic mobile first strategy for 2017 and beyond?
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Mobile is now the most visited channel in the Nordics – no longer should desktop come first!
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What does dynamic really mean? Personal, App-focussed, Responsive?
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In a mobile first world, how should you be restructuring your digital roadmap to capitalise on this channel?
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Has mobile solved Omni-channel and successfully connected the customer journey?
09:40 - 10:00 How can you capitalise on mobile’s role in the customer journey?
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Generating mobile traffic, organic search and mobile PPC. Where should you be investing your time and effort?
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Driving traffic towards the app, how can you utilise your app to identify repeat customers, generate increased revenue and customer loyalty?
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Using your customer data to identify specific segments and targets to reduce your cart abandonment
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Moving beyond last-click to truly understand your customer attribution
Coffee and networking break
10:00 - 10:45 eTail Carnival: Coffee and networking breakThe Valtech Innovation Lab
10:00 - 10:45 The Valtech Innovation Lab
10:45 - 11:05 Make or break your business: How to grow your mobile channel and increase your conversion rate
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Ensuring strategic decision-making from a users perspective to guarantee a streamlined experience
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Effectively using analytics to identify where the drop-off is on your mobile site
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Optimising the check-out process: What should you look for?
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How can this enhance conversion?
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How to route the customer through your mobile site to ensure consistent conversion
11:05 - 11:25 How to solve online abandonment, increase customer satisfaction and capture lost revenue
11:25 - 11:55 All-Star Panel: How can you measure the full value of the mobile channel, and where are you attributing value?
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Getting away from last-click attribution modelling, what are the alternatives to this?
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Providing insight into a the critical learnings, to fast track a more transparent attribution model
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How to best use this information to incentivise in-store and online teams fairly to drive the promotion of mobile usage
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How will this change in attribution modelling affect traditional budgeting rounds?
Simon Saneback
eCommerce Ninja!
11:55 - 12:15 Delivering data-fuelled personalisation to create the best customer experience
- An intro to Shop Direct and their journey to becoming a world-class digital retailer
- What does personalisation mean to Shop Direct? Why has it been so effective?
- Assessing the work they’ve undertaken on the data environment and analytical capabilities
- Practical uses for data fuelled personalisation
Lunch Break
12:15 - 13:30 Lunch BreakPrivate lunch & Workshop
12:15 - 13:30 How to create personalized & data-driven mobile strategiesStream A - Personalising the customer journey
13:30 - 13:50 4 Key retail trends from the UK market that will help your business develop
Stream B - Mastering delivery and fulfillment
13:30 - 13:50 How can operations drive sales and maximise profitability?-
How to unleash profitability through efficient operational processes
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Understanding how logistics management is an essential part of building a reputable brand image
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Why supply chain needs to be integrated as a core part of the business to drive profitability and growth
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How to generate value from your delivery strategies – what are the sources of value to unearth? The Industry Debate: Same day delivery: Is this sustainable in the Nordics?
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The demand for ‘same-day delivery’ and what this means for your business
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Supply chain diagnosis to move from offline centred to true multi-channel logistics that support your operations
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What is the impact of next day delivery? How can you realistically manage the expectations of your customers with deliveries and fulfilment
Stream C - Synergy Workshop
13:30 - 13:50 5 Smart Ways to Build a Behavioral-Data Enriched Digital Customer ExperienceThere has never been a more exciting (or terrifying) time to be a marketer. Customer behaviour is changing faster than anyone expected, attention spans are getting shorter, and as big data gets bigger, it's getting harder than ever for companies to keep up. In this session, you will find out what are the key marketing trends that really matter, and the 5 things that companies NEED do in order to future-proof their brands and build stronger relationships with their customers.
Stream D - Omni-channel Boardroom
13:30 - 13:50 Rethinking digital marketing: How to move from a product focus to a customer-first mindset
Stream A - Personalising the customer journey
13:50 - 14:10 How to use Consumer Generated Content to personalise your shopping experienceStream B - Mastering delivery and fulfillment
13:50 - 14:10 The Great Delivery Debate: Same day, next day… what is achievable and what is sustainable in the Nordics?-
How much will it cost & does incremental loyalty increase ROI from a same-day delivery program?
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How can you make the delivery experience come to life in a way that is commercially sustainable?
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Do you have the demographic and customer base to support next day delivery?
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Is there a magic fix for predictive management of stock?
Stream C - Synergy Workshop
13:50 - 14:10 SESSION CONTINUEDStream D - Omni-channel Boardroom
13:50 - 14:10 SESSION CONTINUEDStream A - Personalising the customer journey
14:10 - 14:30 How to be truly customer centric: Using customer insight to increase sales and loyalty- What does customer centric mean?
- Using personalisation to identify successful customers
- Creating inspiration and catching browsing customers
- Removing the mindset that every customer should convert on every site visit
Stream B - Mastering delivery and fulfillment
14:10 - 14:30 SESSION CONTINUEDStream C - Synergy Workshop
14:10 - 14:30 SESSION CONTINUEDStream D - Omni-channel Boardroom
14:10 - 14:30 SESSION CONTINUED14:30 - 15:00 Coffee and networking break in the eTail Carnival
Stream A - Personalising the customer journey
15:00 - 15:20 How to clearly define an omni-channel customer and create a personalised experience
Stream B: Omni-channel 2.0
15:00 - 15:20 How customer insights and an experimental approach can bridge the gap between online and offlineStream C - Synergy Workshop
15:00 - 15:20 eCommerce: Fusion between man and machineDuring the past years, the line that has separated our different sales channels has become blurred out. The distinction between real life and digital is getting harder to tell as artificial intelligence becomes smarter.
The outside should not be mirrored by the complexity inside. To succeed in the long run retailers need to standardize their system integrations with something called Unified Commerce. By doing this all systems and all functions in the organization speaks to each other in real time across all channels. All channels act on data in real time and all channels can be administrated from one single interface.
We will talk about how the unified system and artificial intelligence will shape the future of retail. Learn from Lyko. A company that started off as a pure player to later become omnichannel by opening up bricks and mortar stores. Their new site has just been released with the most cutting edge technology in the market.
Stream D - Retail Vertical Deep Dive
15:00 - 15:20 How to translate data into actionable insights to improve customer satisfaction and loyalty-
How to comprehensively measure customer experience
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What are the KPIs, strategies and outcomes you should be assessing?
Stream A - Personalising the customer journey
15:20 - 15:40 Session reserved for Zanox
Stream B: Omni-channel 2.0
15:20 - 15:40 SESSION CONTINUEDStream C - Synergy Workshop
15:20 - 15:40 SESSION CONTINUEDStream D - Retail Vertical Deep Dive
15:20 - 15:40 SESSION CONTINUEDStream A - Personalising the customer journey
15:40 - 15:45 Personalising pages: How to become more relevant to individual users-
Consumers want personalisation, they want to be shown the right content at the moment when it matters to them most
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Delivering unique personalisation using data and systems to make the experience between retailers and consumers seamless
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What should be uniquely personalized on each page?
