Per Caroe

Per Caroe has been working with and consulting sales and marketing executives in the behavioral/email marketing space for over a decade. Three years ago, he was brought on to Silverpop to develop an agency specific team, to facilitate existing and expanding into new agencies, throughout North America. With over 250 agencies, Silverpop has helped these agencies expand their business from basic spray and pray, to a more impactful methodology which employs leads scoring, behavioral tracking to create a more focused communication methodology. For 2016, Per was asked to be part of the IBM Commerce Evangelist group and travel the world spreading the good word about IBM. He has spoken on all six habitable continents (he is still working on a speaking gig in Antarctica) on behavioral marketing in front of tens of thousands of viewers.