Per Caroe


Global Marketing Evangelist
IBM Marketing Cloud


13:30 5 Smart Ways to Build a Behavioral-Data Enriched Digital Customer Experience

In this Creative Boardroom you and 15 of your peers will have the privacy to discuss in great depth the challenges that you face as a community.

There has never been a more exciting (or terrifying) time to be a marketer. Customer behaviour is changing faster than anyone expected, attention spans are getting shorter, and as big data gets bigger, it's getting harder than ever for companies to keep up. In this session, you will find out what are the key marketing trends that really matter, and the 5 things that companies NEED do in order to future-proof their brands and build stronger relationships with their customers.

13:10 Drill-down Roundtables

How to use CRM to create personalised campaigns

Alf Jondahl, Head of CRM, VITA

Combining online and offline shopping experiences

Anni Honkaniemi, Digital Marketing Manager, Musti ja Mirri Group & Rob Burbeary, Regional Sales Director, Emarsys

Personalisation

Per Caroe, Global Marketing Evangelist, IBM Marketing Cloud

New approaches to solving integration challenges in eCommerce

Alex Pirinsky, CMO, Quartsoft

eCommerce in a Global Environment: How to maximise Revenue with Web Localization Technology

Jonas Akermark, Head of eCommerce Activation, Northern Europe, SCA & Johan Höök, Regional Director, Translations.com



Check out the incredible speaker line-up to see who will be joining Per.

Download The Latest Agenda