eTail Nordic 2016 (past event)
18 - 20 October, 2016
442073689894
Day 3- Rethinking the customer journey
08:15 - 08:45 Registration and welcoming refreshments
08:45 - 08:50 Conference Director’s welcome
Nick Hendry, Conference Director, eTail Nordic 2016
08:50 - 09:00 Chairman’s opening address
Thomas Tonder
eCommerce & UX Expert.
09:00 - 09:20 KEYNOTE ADDRESS : IoT and Wearables and the future of retail: How connected thinking will change the future of business
09:20 - 09:40 Integrated commerce: How to overcome the challenges between connecting On and Offline
09:40 - 10:00 Transforming your customer journey: How to identify the best attribution model for your business
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Considering the unique needs of your business first and foremost
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Direct, last-action, last-click - what’s the next model?
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Creating a sustainable model that is robust and customer focussed
10:00 - 10:30 Industry Debate: The customer is always right… except when they’re not: Should you grant your customer’s every wish?
10:30 - 10:50 How consumer brands can support the online shopper journey
10:50 - 11:40 Coffee and networking break
11:40 - 12:00 Defining the new purchasing pathway: Discovery, Evaluation, Purchase and Experience
12:00 - 12:30 The future of the customer Panel
12:30 - 13:40 Lunch and networking break
Stream A - Driving international expansion
13:40 - 14:00 How to scale your marketing department for international growthRobin Eriksson
Head of MarketsMomondo
Stream B - Creative Boardrooms
13:40 - 14:00 Onsite personalisation: 5 techniques you need to be usingIn this Creative Boardroom you and 15 of your peers will have the privacy to discuss in great depth the challenges that you face as a community.
Stream A - Driving international expansion
14:00 - 14:20 How to provide a localised presence in a ‘Glocal’ Digital economy?-
Identifying your niche and opportunity Payments, which providers to use when operating abroad?
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Negotiating foreign currencies?
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How to navigate country regulations and local laws S
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hipping and import costs versus warehouse management – which is right for you?
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Translation: The most important element of your international strategy
Stream B - Creative Boardrooms
14:00 - 14:20 Session Continued
Stream A - Driving international expansion
14:20 - 14:40 How to be everywhere: Optimising your localisation efforts
Stream B - Creative Boardrooms
14:20 - 14:40 Session Continued
Stream A - Driving international expansion
14:40 - 15:30 Taking your e-commerce business to the next level: How to expand your international sales-
Launching new international sites requires a flexible approach and a great understanding of the local market, but what does this really mean?
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How can you measure if your company ready for this?
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What are the key areas of your site to optimise and adjust?
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Choosing the right partners
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The KPIs that determine whether this is an option for you
Stream B - Creative Boardrooms
14:40 - 15:30 Session Continued
