eTail Nordic 2016

October 18-October 20, 2016

442073689894

Day 3- Rethinking the customer journey

08:15 AM - 08:45 AM Registration and welcoming refreshments

08:45 AM - 08:50 AM Conference Director’s welcome

Nick Hendry, Conference Director, eTail Nordic 2016


Rethinking the customer journey

08:50 AM - 09:00 AM Chairman’s opening address

Thomas Tonder, eCommerce & UX Expert, .

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Thomas Tonder

eCommerce & UX Expert
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09:00 AM - 09:20 AM KEYNOTE ADDRESS : IoT and Wearables and the future of retail: How connected thinking will change the future of business

Grimur Fjeldsted, Head of Digital Innovation, ECCO Innovation Lab

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Grimur Fjeldsted

Head of Digital Innovation
ECCO Innovation Lab

09:20 AM - 09:40 AM Integrated commerce: How to overcome the challenges between connecting On and Offline

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09:40 AM - 10:00 AM Transforming your customer journey: How to identify the best attribution model for your business

Jessica Egman, Marketing Director, Jollyroom
  • Considering the unique needs of your business first and foremost

  • Direct, last-action, last-click - what’s the next model?

  • Creating a sustainable model that is robust and customer focussed


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Jessica Egman

Marketing Director
Jollyroom

10:00 AM - 10:30 AM Industry Debate: The customer is always right… except when they’re not: Should you grant your customer’s every wish?

Peter Hvidberg, Head of eCommerce, Intersport Marcus Uggla, COO, Campadre Tias Hazebroek, Director of Sales, Nordics, Selligent

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Peter Hvidberg

Head of eCommerce
Intersport
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Marcus Uggla

COO
Campadre
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Tias Hazebroek

Director of Sales, Nordics
Selligent

10:30 AM - 10:50 AM How consumer brands can support the online shopper journey

Jonas Akermark, eCommerce Manager Northern Europe, SCA

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Jonas Akermark

eCommerce Manager Northern Europe
SCA

10:50 AM - 11:40 AM Coffee and networking break

11:40 AM - 12:00 PM Defining the new purchasing pathway: Discovery, Evaluation, Purchase and Experience

Martin Barthel, Global Head of eCommerce & Retail Strategy, Facebook

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Martin Barthel

Global Head of eCommerce & Retail Strategy
Facebook

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Jessica Egman

Marketing Director
Jollyroom
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Jonas Akermark

eCommerce Manager Northern Europe
SCA
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Peter Hvidberg

Head of eCommerce
Intersport
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Skip Fidura

Client Services Director
dotmailer
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Thomas Tonder

eCommerce & UX Expert
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Lunch Break

12:30 PM - 1:40 PM Lunch and networking break

Stream A - Driving international expansion

1:40 PM - 2:00 PM How to scale your marketing department for international growth

Robin Eriksson, Head of Markets, Momondo

Robin Eriksson

Head of Markets
Momondo

Stream B - Creative Boardrooms

1:40 PM - 2:00 PM Onsite personalisation: 5 techniques you need to be using

Caroline Carlqvist, Onsite Function Lead, Zalando

In this Creative Boardroom you and 15 of your peers will have the privacy to discuss in great depth the challenges that you face as a community.


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Caroline Carlqvist

Onsite Function Lead
Zalando

Stream A - Driving international expansion

2:00 PM - 2:20 PM How to provide a localised presence in a ‘Glocal’ Digital economy?

Nathalie Brogaard Jensen, Head of eCommerce, Flying Tiger of Copenhagen David Vallin, Head of E-Commerce, Daniel Wellington
  • Identifying your niche and opportunity Payments, which providers to use when operating abroad?

  • Negotiating foreign currencies?

  • How to navigate country regulations and local laws S

  • hipping and import costs versus warehouse management – which is right for you?

  • Translation: The most important element of your international strategy


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David Vallin

Head of E-Commerce
Daniel Wellington
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Nathalie Brogaard Jensen

Head of eCommerce
Flying Tiger of Copenhagen

Stream B - Creative Boardrooms

2:00 PM - 2:20 PM Session Continued



Stream A - Driving international expansion

2:20 PM - 2:40 PM How to be everywhere: Optimising your localisation efforts

Samanta Morgenstern, Head of eCommerce, Happy Socks

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Samanta Morgenstern

Head of eCommerce
Happy Socks

Stream B - Creative Boardrooms

2:20 PM - 2:40 PM Session Continued



Stream A - Driving international expansion

2:40 PM - 3:30 PM Taking your e-commerce business to the next level: How to expand your international sales

Nathalie Brogaard Jensen, Head of eCommerce, Flying Tiger of Copenhagen Katarina Johansson, Head of Global eCommerce, Haglofs
  • Launching new international sites requires a flexible approach and a great understanding of the local market, but what does this really mean?

  • How can you measure if your company ready for this?

  • What are the key areas of your site to optimise and adjust?

  • Choosing the right partners

  • The KPIs that determine whether this is an option for you


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Katarina Johansson

Head of Global eCommerce
Haglofs
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Nathalie Brogaard Jensen

Head of eCommerce
Flying Tiger of Copenhagen

Stream B - Creative Boardrooms

2:40 PM - 3:30 PM Session Continued



3:30 PM - 4:00 PM CLOSING KEYNOTE How to be customer obsessed in 2017: How to overcome the challenges of adopting a marketplace

Mark Ferrer, Head of Product, Komplett Group

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Mark Ferrer

Head of Product
Komplett Group

4:00 PM - 11:59 PM End of eTail Nordic 2016