Jessica Egman

In order to always offer the best shopping experience, it is important to follow the consumer's lifestyle and buying behavior. Earlier we watched far too much at age, geography and marital status. Today we must analyze the target audience much more than that and look at what the audience actually likes to do. We need to learn what they like and how they want to be perceived by their environment and then optimize our marketing strategy from that. Listen to Jessica Egman who previously worked in Silicon Valley at the Swedish American chamber of commerce and now work as Marketing Manager for the fast-growing company Jollyroom. During her time in Silicon Valley Jessica worked to develop new strategic business plans and create significant new business partnerships. As Marketing Manager at Jollyroom Jessica is responsible to always renew the market strategy. She puts a great effort to continuously develop and optimize the digital purchase trip for the customer and create strategic plans to achieve sales target, reach one billion in 2017.