Day 3- Rethinking the customer journey

08:15 - 08:45 Registration and welcoming refreshments

08:45 - 08:50 Conference Director’s welcome

Nick Hendry, Conference Director, eTail Nordic 2016

08:50 - 09:00 Chairman’s opening address

Thomas Tonder

eCommerce & UX Expert
.

09:00 - 09:20 KEYNOTE ADDRESS : IoT and Wearables and the future of retail: How connected thinking will change the future of business

Grimur Fjeldsted, Head of Digital Innovation at ECCO Innovation Lab

Grimur Fjeldsted

Head of Digital Innovation
ECCO Innovation Lab

09:20 - 09:40 Integrated commerce: How to overcome the challenges between connecting On and Offline

09:40 - 10:00 Transforming your customer journey: How to identify the best attribution model for your business

  • Considering the unique needs of your business first and foremost

  • Direct, last-action, last-click - what’s the next model?

  • Creating a sustainable model that is robust and customer focussed

Jessica Egman, Marketing Director at Jollyroom

Jessica Egman

Marketing Director
Jollyroom

10:00 - 10:30 Industry Debate: The customer is always right… except when they’re not: Should you grant your customer’s every wish?

Peter Hvidberg, Head of eCommerce at Intersport

Peter Hvidberg

Head of eCommerce
Intersport

Marcus Uggla, COO at Campadre

Marcus Uggla

COO
Campadre

Tias Hazebroek, Director of Sales, Nordics at Selligent

Tias Hazebroek

Director of Sales, Nordics
Selligent

10:30 - 10:50 How consumer brands can support the online shopper journey

Jonas Akermark, eCommerce Manager Northern Europe at SCA

Jonas Akermark

eCommerce Manager Northern Europe
SCA

10:50 - 11:40 Coffee and networking break

11:40 - 12:00 Defining the new purchasing pathway: Discovery, Evaluation, Purchase and Experience

Martin Barthel, Global Head of eCommerce & Retail Strategy at Facebook

Martin Barthel

Global Head of eCommerce & Retail Strategy
Facebook

Jessica Egman, Marketing Director at Jollyroom

Jessica Egman

Marketing Director
Jollyroom

Jonas Akermark, eCommerce Manager Northern Europe at SCA

Jonas Akermark

eCommerce Manager Northern Europe
SCA

Peter Hvidberg, Head of eCommerce at Intersport

Peter Hvidberg

Head of eCommerce
Intersport

Skip Fidura, Client Services Director at dotmailer

Skip Fidura

Client Services Director
dotmailer

Thomas Tonder

eCommerce & UX Expert
.

12:30 - 13:40 Lunch and networking break

Stream A - Driving international expansion

13:40 - 14:00 How to scale your marketing department for international growth

Robin Eriksson

Head of Markets
Momondo

Stream B - Creative Boardrooms

13:40 - 14:00 Onsite personalisation: 5 techniques you need to be using

In this Creative Boardroom you and 15 of your peers will have the privacy to discuss in great depth the challenges that you face as a community.

Caroline Carlqvist, Onsite Function Lead at Zalando

Caroline Carlqvist

Onsite Function Lead
Zalando

Stream A - Driving international expansion

14:00 - 14:20 How to provide a localised presence in a ‘Glocal’ Digital economy?
  • Identifying your niche and opportunity Payments, which providers to use when operating abroad?

  • Negotiating foreign currencies?

  • How to navigate country regulations and local laws S

  • hipping and import costs versus warehouse management – which is right for you?

  • Translation: The most important element of your international strategy

David Vallin, Head of E-Commerce at Daniel Wellington

David Vallin

Head of E-Commerce
Daniel Wellington

Nathalie Brogaard Jensen

Head of eCommerce
Flying Tiger of Copenhagen

Stream B - Creative Boardrooms

14:00 - 14:20 Session Continued


Stream A - Driving international expansion

14:20 - 14:40 How to be everywhere: Optimising your localisation efforts
Samanta Morgenstern, Head of eCommerce at Happy Socks

Samanta Morgenstern

Head of eCommerce
Happy Socks

Stream B - Creative Boardrooms

14:20 - 14:40 Session Continued


Stream A - Driving international expansion

14:40 - 15:30 Taking your e-commerce business to the next level: How to expand your international sales
  • Launching new international sites requires a flexible approach and a great understanding of the local market, but what does this really mean?

  • How can you measure if your company ready for this?

  • What are the key areas of your site to optimise and adjust?

  • Choosing the right partners

  • The KPIs that determine whether this is an option for you

Katarina Johansson, Head of Global eCommerce at Haglofs

Katarina Johansson

Head of Global eCommerce
Haglofs

Nathalie Brogaard Jensen

Head of eCommerce
Flying Tiger of Copenhagen

Stream B - Creative Boardrooms

14:40 - 15:30 Session Continued


15:30 - 16:00 CLOSING KEYNOTE How to be customer obsessed in 2017: How to overcome the challenges of adopting a marketplace

Mark Ferrer, Head of Product at Komplett Group

Mark Ferrer

Head of Product
Komplett Group

16:00 - 23:59 End of eTail Nordic 2016