Katarina Johansson

Head of Global eCommerce
Haglofs

Head of E-commerce and digitalmarketing for Haglofs, an outdoor and sport fashion company. Before joining Haglöfs,Katarina has been Head of E-commerce for Gant Nordics), Inwear and Tiger ofSweden. Katarina has a broad backgroundfrom developing marketing strategies, e-commerce platform and building onlinebrand and customer experience for other brands such as Microsoft, Coca-Cola andScandic Hotels.

Check out the incredible speaker line-up to see who will be joining Katarina.

Download The Latest Agenda

Day 3- Rethinking the customer journey

Tuesday, May 10th, 2016

14:40 Taking your e-commerce business to the next level: How to expand your international sales

Launching new international sites requires a flexible approach and a great understanding of the local market, but what does this really mean?
How can you measure if your company ready for this?
What are the key areas of your site to optimise and adjust?
Choosing the right partners
The KPIs that determine whether this is an option for you