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Johan Hallgarde


eCommerce Strategic Advisor
Avensia

Check out the incredible speaker line-up to see who will be joining Johan.

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Day 1- Igniting your mobile strategy

Thursday, March 10th, 2016


15:00 eCommerce: Fusion between man and machine

It is fair to say that the retail world is getting more complex. But how much complexity can we handle? After all we are just humans.

During the past years, the line that has separated our different sales channels has become blurred out. The distinction between real life and digital is getting harder to tell as artificial intelligence becomes smarter.
The outside should not be mirrored by the complexity inside. To succeed in the long run retailers need to standardize their system integrations with something called Unified Commerce. By doing this all systems and all functions in the organization speaks to each other in real time across all channels. All channels act on data in real time and all channels can be administrated from one single interface.

We will talk about how the unified system and artificial intelligence will shape the future of retail. Learn from Lyko. A company that started off as a pure player to later become omnichannel by opening up bricks and mortar stores. Their new site has just been released with the most cutting edge technology in the market.