Abdul Dezkam

Abdul is the Lead Insight Specialist at Grundfos and was previously the Head of CRM, email and Loyalty at ECCO Shoes. Whilst at ECCO he had delivered a concept and strategy to move ECCOs global loyalty program away from traditional discounting and towards a focus on premium loyalty, delivering the right message at the right time to the right consumers - building true loyalty beyond discounts. He has also implemented a dynamic business management tool on multiple levels, securing top level management valuable insights from loyalty behavior and store staff motivation.