Henrik Tingwall

Head of Ecommerce
Apoteket

Henrik is Director of E-commerce at Apoteket, the leading Pharmacy chain in Sweden. This year Apoteket received the award for "E-commerce/Omni-channel company of the year" at the Retail Award 2015. Before joining Apoteket, Henrik has more than 15 years of experience from E-commerce management consulting working with clients such as SEB, SBAB, ICA, IncClub, Systembolaget, Fritidsresor, SJ etc.

Check out the incredible speaker line-up to see who will be joining Henrik.

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Day 1- Igniting your mobile strategy

Thursday, March 10th, 2016

09:40 How can you capitalise on mobile’s role in the customer journey?

Generating mobile traffic, organic search and mobile PPC. Where should you be investing your time and effort?
Driving traffic towards the app, how can you utilise your app to identify repeat customers, generate increased revenue and customer loyalty?
Using your customer data to identify specific segments and targets to reduce your cart abandonment
Moving beyond last-click to truly understand your customer attribution

11:25 All-Star Panel: How can you measure the full value of the mobile channel, and where are you attributing value?

Getting away from last-click attribution modelling, what are the alternatives to this?
Providing insight into a the critical learnings, to fast track a more transparent attribution model
How to best use this information to incentivise in-store and online teams fairly to drive the promotion of mobile usage
How will this change in attribution modelling affect traditional budgeting rounds?