Henrik Tingwall, Head of Ecommerce at Apoteket
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Henrik Tingwall


Head of Ecommerce
Apoteket

Check out the incredible speaker line-up to see who will be joining Henrik.

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Day 1- Igniting your mobile strategy

Thursday, March 10th, 2016


09:40 How can you capitalise on mobile’s role in the customer journey?

  • Generating mobile traffic, organic search and mobile PPC. Where should you be investing your time and effort?

  • Driving traffic towards the app, how can you utilise your app to identify repeat customers, generate increased revenue and customer loyalty?

  • Using your customer data to identify specific segments and targets to reduce your cart abandonment

  • Moving beyond last-click to truly understand your customer attribution

11:25 All-Star Panel: How can you measure the full value of the mobile channel, and where are you attributing value?

  • Getting away from last-click attribution modelling, what are the alternatives to this?

  • Providing insight into a the critical learnings, to fast track a more transparent attribution model

  • How to best use this information to incentivise in-store and online teams fairly to drive the promotion of mobile usage

  • How will this change in attribution modelling affect traditional budgeting rounds?