Mike Blanchard

Head of Customer Intelligence EMEA
SAS

Check out the incredible speaker line-up to see who will be joining Mike.

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Day 1- Igniting your mobile strategy

Thursday, March 10th, 2016

11:55 Delivering data-fuelled personalisation to create the best customer experience

An intro to Shop Direct and their journey to becoming a world-class digital retailer
What does personalisation mean to Shop Direct? Why has it been so effective?
Assessing the work they’ve undertaken on the data environment and analytical capabilities
Practical uses for data fuelled personalisation

12:15 How to create personalized & data-driven mobile strategies

Learn from the most successful UK online retailer Shop Direct on how to create the best personalized & data-driven mobile strategies when Chris Nove and Mike Blanchard, Head of Customer Intelligence EMEA in SAS will host this “invitation only" lunch.