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Mike Blanchard


Head of Customer Intelligence EMEA
SAS

Check out the incredible speaker line-up to see who will be joining Mike.

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Day 1- Igniting your mobile strategy

Thursday, March 10th, 2016


11:55 Delivering data-fuelled personalisation to create the best customer experience

  • An intro to Shop Direct and their journey to becoming a world-class digital retailer
  • What does personalisation mean to Shop Direct? Why has it been so effective?
  • Assessing the work they’ve undertaken on the data environment and analytical capabilities
  • Practical uses for data fuelled personalisation

12:15 How to create personalized & data-driven mobile strategies

Learn from the most successful UK online retailer Shop Direct on how to create the best personalized & data-driven mobile strategies when Chris Nove and Mike Blanchard, Head of Customer Intelligence EMEA in SAS will host this “invitation only" lunch.