Pepijn Breijder

Managing Director (Benelux and Nordics)
Criteo

Pepijn is Managing Director Benelux and Nordics at Criteo. He joined the Benelux office, based in Amsterdam, in 2011. Since then Pepijn has led the sales initiative in the Netherlands, Belgium and Luxembourg and has been integral to the growth of Criteo in the region. Pepijn has more than 15 years of experience in the online, media and technology sectors. In his previous role as Managing Director of Kelkoo at Yahoo! Netherlands, he was responsible for creating and managing partnerships with both advertisers and publishers. Criteo has over 2.000 employees in 31 worldwide offices across the Americas, EMEA and Asia-Pacific, serving over more than 9.000 advertisers worldwide and direct relationships with over 11.000 publishers.

Check out the incredible speaker line-up to see who will be joining Pepijn.

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Day 1- Igniting your mobile strategy

Thursday, March 10th, 2016

11:25 All-Star Panel: How can you measure the full value of the mobile channel, and where are you attributing value?

Getting away from last-click attribution modelling, what are the alternatives to this?
Providing insight into a the critical learnings, to fast track a more transparent attribution model
How to best use this information to incentivise in-store and online teams fairly to drive the promotion of mobile usage
How will this change in attribution modelling affect traditional budgeting rounds?