Chris Nove

Chris is a passionate analyst and database marketer with 22 years of experience across both Retail and Financial Services. He has a proven track record building and leading analytical teams and delivering significant marketing ROI improvements through a consistently innovative approach.

Chris joined Shop Direct in 2010 to head its Retail & Financial Services Targeting team. Notable achievements within this role included driving an analytical project that led directly to a clear business case to remove physical catalogues from the business; and the development of incremental targeting which drove a significant uplift in the performance of retention marketing campaigns.

In 2014 Chris became Head of Business Insight & Data Strategy with a brief to democratise insight across the business and form a clear plan to drive maximum value from Shop Direct’s crown jewels – its data. Working closely with SAS, Chris implemented Shop Direct’s Personalised Sort Order project which utilises real-time decisioning to serve gallery pages tailored to individual customers based on their previous purchasing and browsing behaviour - delivering a uniquely personalised browsing experience. This is a ground-breaking initiative which has recently been recognised as Retail Technology Initiative of the Year by Retail Week.

Chris has also recently launched Shop Direct’s SAS Academy – an in-house SAS education programme tailored to its individual analysts’ requirements – which will ensure effective utilisation of the SAS software suite. Prior to joining Shop Direct, Chris held database marketing posts across a range of businesses in both Retail and Financial Services including: Lloyds Banking Group, MBNA Europe, The Co-operative Group, Matalan & Empire Stores.