Mikael Nyhlén

Head of eCommerce
NetOnNet

Mikael Nyhlén is head of E-commerce at NetOnNet, one of the largest home electronic e-tailers in Sweden and Norway. Mikael joined NetOnNet in the middle of 2013, only two years after that, NetOnNet launched their new responsive site. With the mindset of "mobile first" and costumer insight all key performance indicators are pointing upwards and the success is still growing.

Check out the incredible speaker line-up to see who will be joining Mikael.

Download The Latest Agenda

Day 1- Igniting your mobile strategy

Thursday, March 10th, 2016

10:45 Make or break your business: How to grow your mobile channel and increase your conversion rate

Ensuring strategic decision-making from a users perspective to guarantee a streamlined experience
Effectively using analytics to identify where the drop-off is on your mobile site
- Optimising the check-out process: What should you look for?
- How can this enhance conversion?
How to route the customer through your mobile site to ensure consistent conversion