Mathias Linnemann

Retail Industry Manager
Google Denmark

Mathias Linnemann is an Industry Manager in Google's retail vertical and has the responsibility to provide strategic thought leadership on how to maximize digital solutions for the Danish retail industry. His expertise spans from developing customer acquisition and retention strategies for Omni-channel and Pure Play retail companies to branding solutions via digital platforms such as Youtube. Mathias is also a member of Google's innovation task-force responsible for inspiring Googlers and partner companies to be innovative, boost creativity and prepare for disruption.

Check out the incredible speaker line-up to see who will be joining Mathias.

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Day 2- Evolving your Omni-channel roadmap

Sunday, April 10th, 2016

15:00 How to turn big, unstructured data into profit: 5 top tips for using smart data to optimise your digital marketing strategies

Identifying the required data to analyse and optimise
Creating the roadmap for a successful campaign: Key performance Indicators and critical success factors
How to use data across channels to understand channel and campaign performance
Practical advice you can use immediately to kick-start your campaigns

15:20 Building a new Aftonbladet: Driven by data and user insights

15:40 Deep-diving into your data panel

The importance of using an integrated dashboard
Inputting this data into your CRM system
Where is the value in having a fully rounded CRM system?