18 - 20 October, 2016
Head of eCommerce
Polarn O Pyret
09:20 How to identify unique customers and their path to purchase: Creating a truly omni-channel customer proposition
Looking at the relative value of instore Vs. online data
How can this be used to tailor your experience towards the omni-channel customer?
Leveraging and reusing that customer data (purchase data, behavioral data, etc.) to encourage them to buy
Redeploying customer data into a specific commerce experience across different channels