Rebecca De Sousa

Programmatic Lead
TUI Nordic

Rebecca de Sousa is Programmatic Manager for TUI Nordics. She has worked with automated trading for over four years in Sweden and the Netherlands, and has successfully brought many advertisers in various industries into the programmatic world.

Check out the incredible speaker line-up to see who will be joining Rebecca.

Download The Latest Agenda

Day 2- Evolving your Omni-channel roadmap

Sunday, April 10th, 2016

13:50 Fireside Chat: The secrets of a successful programmatic strategy: 3 reasons why this should be your primary marketing focus

Bringing marketing and commerce together to drive conversions and sales
Targeting higher value customers and helping them through the funnel
Using data to make informed decisions and assist in conversions

14:10 Crystal ball panel: The future of Online Media

Using creative programmatic strategies to deliver a message to your audience
What are the different programmatic objectives for a brand compared to a direct to consumer business?
Using programmatic to boost engagement with your content and build brand value
4 changes you need to make to your programmatic model to ensure greater ad engagement