Velit Dundar, Head of Acquisition at Carlson-Rezidor Hotel Group
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Velit Dundar


Head of Acquisition
Carlson-Rezidor Hotel Group

Check out the incredible speaker line-up to see who will be joining Velit.

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Day 2- Evolving your Omni-channel roadmap

Sunday, April 10th, 2016


13:10 Taking your in-house programmatic strategy to the next level: What are the key metrics you should use?

  • Defining the objectives of a successful programmatic campaign?

  • How are you measuring success?

  • Which of these metrics is most relevant: CPA, CPM, ROAS, Conversion, Retention

  • How do you measure moving customers along the value chain?

  • Can you measure Customer Lifetime Value? Should you even be trying?

14:10 Crystal ball panel: The future of Online Media

  • Using creative programmatic strategies to deliver a message to your audience

  • What are the different programmatic objectives for a brand compared to a direct to consumer business?

  • Using programmatic to boost engagement with your content and build brand value

  • 4 changes you need to make to your programmatic model to ensure greater ad engagement