eTail Nordic 2016 (past event)
18 - 20 October, 2016
442073689894
Velit Dundar
Head of Acquisition
Carlson-Rezidor Hotel Group
Check out the incredible speaker line-up to see who will be joining Velit.
Download The Latest AgendaDay 2- Evolving your Omni-channel roadmap
Sunday, April 10th, 2016
13:10 Taking your in-house programmatic strategy to the next level: What are the key metrics you should use?
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Defining the objectives of a successful programmatic campaign?
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How are you measuring success?
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Which of these metrics is most relevant: CPA, CPM, ROAS, Conversion, Retention
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How do you measure moving customers along the value chain?
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Can you measure Customer Lifetime Value? Should you even be trying?
14:10 Crystal ball panel: The future of Online Media
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Using creative programmatic strategies to deliver a message to your audience
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What are the different programmatic objectives for a brand compared to a direct to consumer business?
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Using programmatic to boost engagement with your content and build brand value
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4 changes you need to make to your programmatic model to ensure greater ad engagement