Andrea Molinari, Head of eCommerce at Hallon
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Andrea Molinari


Head of eCommerce
Hallon

Check out the incredible speaker line-up to see who will be joining Andrea.

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Day 2- Evolving your Omni-channel roadmap

Sunday, April 10th, 2016


14:50 Improving your media buying: How to benchmark your performance marketing roadmap

  • Creating a vision towards programmatic advertising to define where you want to go

  • Benchmark direct buying, buying via ad exchange & audience buying

    • Identifying the limitations of both

    • How can this enhance the transparency of your campaigns?

  • Creating an improved, shared roadmap on how you can be more successful in a young market

  • How can the industry contribute to a more successful environment?

In this Creative Boardroom you and 15 of your peers will have the privacy to discuss in great depth the challenges that you face as a community.