Niels Gramkow

Senior Account Manager
AdRoll
Niels is our Senior Account Manager for the Nordic market. Before joining AdRoll Niels worked at Google advising clients on their online advertising strategies, and through his experience from these 2 leading adtech companies he has gained an expert insight into direct response advertising, and has consulted everything from startups to enterprise companies from a wide array of industries.


13:10 Beyond Last Click Attribution: How to win in a Multichannel World

In the past, attribution was a simpler proposition—the last click was the most accurate way to measure what led to a buying decision. With today’s consumers on multiple devices, it is more challenging to gauge which touchpoints influence conversion. Marketers must find the best way to harness this information to understand the most successful channels, enabling them to make tangible improvements, and optimise digital spend and drive ROI.

In this seminar, AdRoll will bring 2 of its senior EMEA team to share with you our latest research on attribution for the European marketer'