Hans Edlund

Head of eCommerce
Polarn O Pyret


09:20 How to identify unique customers and their path to purchase: Creating a truly omni-channel customer proposition

  • Looking at the relative value of instore Vs. online data

  • How can this be used to tailor your experience towards the omni-channel customer?

  • Leveraging and reusing that customer data (purchase data, behavioral data, etc.) to encourage them to buy

  • Redeploying customer data into a specific commerce experience across different channels