Skip Fidura

Skip Fidura, Client Services Director, dotmailer - Skip is a datadriven marketer with over 20 years' experience on client, agency and supplierside. Prior to joining dotmailer in 2009, he was Email Partner at OgilvyOneLondon and the European Operations Director for Acxiom Digital. He has workedwith clients as diverse as BT to Fred Perry and the Woodland Trust to DHL,helping them to build their email and marketing automation programmes to driveincreased customer lifetime value, loyalty and ultimately return on investment.A globally recognised blogger and speaker Skip is a member of the Board ofDirectors of the UK Direct Marketing Association, Chair of the Committee forresponsible Marketing and a Fellow of the IDM.