Mathias Linnemann, Retail Industry Manager at Google Denmark
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Mathias Linnemann


Retail Industry Manager
Google Denmark

Check out the incredible speaker line-up to see who will be joining Mathias.

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Day 2- Evolving your Omni-channel roadmap

Sunday, April 10th, 2016


15:00 How to turn big, unstructured data into profit: 5 top tips for using smart data to optimise your digital marketing strategies

  • Identifying the required data to analyse and optimise

  • Creating the roadmap for a successful campaign: Key performance Indicators and critical success factors

  • How to use data across channels to understand channel and campaign performance

  • Practical advice you can use immediately to kick-start your campaigns

15:40 Deep-diving into your data panel

  • The importance of using an integrated dashboard

  • Inputting this data into your CRM system

  • Where is the value in having a fully rounded CRM system?