Jacob Borup

Head of CRM & Omni-channel
Top Toy

Jacob Borup has been working with eCRM the major part of his work life. Before coming to TOP-TOY he working with Coop Denmark, the largest grocery retailer in Denmark, digitizing their loyalty program, and moving communication from above the line print communication to 1-1 digital communication.

Check out the incredible speaker line-up to see who will be joining Jacob.

Download The Latest Agenda

Day 1- Igniting your mobile strategy

Thursday, March 10th, 2016

11:25 All-Star Panel: How can you measure the full value of the mobile channel, and where are you attributing value?

Getting away from last-click attribution modelling, what are the alternatives to this?
Providing insight into a the critical learnings, to fast track a more transparent attribution model
How to best use this information to incentivise in-store and online teams fairly to drive the promotion of mobile usage
How will this change in attribution modelling affect traditional budgeting rounds?