Anders Dahlberg

Let's Deal

13:30 Adopting programmatic: How to maintain an effective campaign without sacrificing creativity

14:10 Crystal ball panel: The future of Online Media

  • Using creative programmatic strategies to deliver a message to your audience

  • What are the different programmatic objectives for a brand compared to a direct to consumer business?

  • Using programmatic to boost engagement with your content and build brand value

  • 4 changes you need to make to your programmatic model to ensure greater ad engagement