2016 Speakers include:
Henrik is Director of E-commerce at Apoteket, the leading Pharmacy chain in Sweden. This year Apoteket received the award for "E-commerce/Omni-channel company of the year" at the Retail Award 2015. Before joining Apoteket, Henrik has more than 15 years of experience from E-commerce management consulting working with clients such as SEB, SBAB, ICA, IncClub, Systembolaget, Fritidsresor, SJ etc.
Cecilia Mortimer Meurling is head of E-commerce at Åhlens, Swedens largest department store who recently launched e-commerce. She has worked in the digital space since 1999 and are specialized in digital Sales, Marketing and product developement. She previously made turn arounds using her skills paired with customer insight.
Mikael Nyhlén is head of E-commerce at NetOnNet, one of the largest home electronic e-tailers in Sweden and Norway. Mikael joined NetOnNet in the middle of 2013, only two years after that, NetOnNet launched their new responsive site. With the mindset of "mobile first" and costumer insight all key performance indicators are pointing upwards and the success is still growing.
Martin Barthel is the Global Head of eCommerce & Retail Strategy at Facebook – responsible for developing developing category-specific strategies that benefit both pure-play and multi-channel retail businesses of all sizes around the world.
Prior to joining Facebook, Martin Barthel worked for more than 10 years for eBay. Most recently he was member of the German management team, leading the eBay Consumer Electronics, Home & Garden and Motors businesses. Martin started his career working for the fashion brand Chanel as a strategic marketer from 1996 to 2001. Subsequent to this, he worked as a Management Consultant for the Boston Consulting Group for four years.
Martin Barthel studied economics at the EBS in Oestrich-Winkel and also at the ESCP-EAP in Paris, Oxford and Berlin. He currently lives in his hometown of Berlin together with his wife and two daughters.
Claes Hessel Head of Online at Coop Sweden AB. I´ve worked with onlinesales since 1997, when I started out people accessed the internet through modem and Wap was the thing. Since 2008, I have been responsible for the online sales and concept development within Coop Sweden. Coops Online offer reaches 50,3% of the households in Sweden with home delivery. It is really exciting times right now where Coops online sales are growing rapidly.
Casper Remmer has more than 8 years experience within e-Commerce and Digital Marketing from both web-shop startups, web-agencies and most recently sport clubs and mobile-operators. Currently Head of e-Commerce at Danish mobile-operator 3, Casper is dedicated to transforming the organization towards digital with a strong commercial focus. Previously Casper headed up the online-team of Denmark’s largest online-only mobile-operator TELMORE (Part of TDC-group), where he amongst other things succeeded in steering online through an intense IT-turnaround, with a new platform to follow.
Carl Warberg is working with developing new services for the connected car. He has been part of a cross functional team who developed Volvo In-Car delivery, a world’s first service that enables Volvo owners to get their goods delivered to the trunk.
Laura Donose is Area Responsible for E Commerce Logistics at Dansk Supermarket Group, the largest retailer on the Danish market. Since Laura joined the team in June 2015, the daily cost per pick fell from 13 DKK to 11 DDK, while the operations grew by 40%. Furthermore, the cut off point for orders was moved from 09:00 to 13:00, while still proving next day delivery of customer orders
Caroline Carlqvist leads the Onsite team for the four Nordic countries at Zalando. The Onsite team is responsible for localizing and optimizing the Zalando websites to ensure a truly local customer experience across all markets. Since entering the Nordics, Zalando has established itself as one of the leading fashion retailers in the region and one of the fastest growing fashion retailers in Europe.
Kevin Edwards has 13 years’ experience working for affiliate networks. Since joining Affiliate Window in 2006, Kevin has had a significant impact on the business, facilitating and deepening relationships with partners and strengthening the core management team. He heads up the Strategy team as Strategy Director with responsibility for producing research, implementing best practice and providing analysis for key clients. He's also former Chair for IAB's Affiliate Marketing Council.
Göran Lindö, VP SMB & B2C at Dustin. Dustin is one of the leading re-sellers of IT-products and additional services in the Nordics. Since 2007 Göran has been a part of establishing Dustin in new markets outside Sweden, and more recently strengthening Dustin’s Online Marketing and launching Dustin’s new e-commerce platform. He is responsible for all of Dustin’s SMB and online sales and is a member of the Dustin Group Management Team, Dustin reported net sales of 7.9 billion SEK for 2014/15.
Chris is a passionate analyst and database marketer with 22 years of experience across both Retail and Financial Services. He has a proven track record building and leading analytical teams and delivering significant marketing ROI improvements through a consistently innovative approach.
Chris joined Shop Direct in 2010 to head its Retail & Financial Services Targeting team. Notable achievements within this role included driving an analytical project that led directly to a clear business case to remove physical catalogues from the business; and the development of incremental targeting which drove a significant uplift in the performance of retention marketing campaigns.
In 2014 Chris became Head of Business Insight & Data Strategy with a brief to democratise insight across the business and form a clear plan to drive maximum value from Shop Direct’s crown jewels – its data. Working closely with SAS, Chris implemented Shop Direct’s Personalised Sort Order project which utilises real-time decisioning to serve gallery pages tailored to individual customers based on their previous purchasing and browsing behaviour - delivering a uniquely personalised browsing experience. This is a ground-breaking initiative which has recently been recognised as Retail Technology Initiative of the Year by Retail Week.
Chris has also recently launched Shop Direct’s SAS Academy – an in-house SAS education programme tailored to its individual analysts’ requirements – which will ensure effective utilisation of the SAS software suite. Prior to joining Shop Direct, Chris held database marketing posts across a range of businesses in both Retail and Financial Services including: Lloyds Banking Group, MBNA Europe, The Co-operative Group, Matalan & Empire Stores.
In order to always offer the best shopping experience, it is important to follow the consumer's lifestyle and buying behavior. Earlier we watched far too much at age, geography and marital status. Today we must analyze the target audience much more than that and look at what the audience actually likes to do. We need to learn what they like and how they want to be perceived by their environment and then optimize our marketing strategy from that. Listen to Jessica Egman who previously worked in Silicon Valley at the Swedish American chamber of commerce and now work as Marketing Manager for the fast-growing company Jollyroom. During her time in Silicon Valley Jessica worked to develop new strategic business plans and create significant new business partnerships. As Marketing Manager at Jollyroom Jessica is responsible to always renew the market strategy. She puts a great effort to continuously develop and optimize the digital purchase trip for the customer and create strategic plans to achieve sales target, reach one billion in 2017.
Mathias Linnemann is an Industry Manager in Google's retail vertical and has the responsibility to provide strategic thought leadership on how to maximize digital solutions for the Danish retail industry. His expertise spans from developing customer acquisition and retention strategies for Omni-channel and Pure Play retail companies to branding solutions via digital platforms such as Youtube. Mathias is also a member of Google's innovation task-force responsible for inspiring Googlers and partner companies to be innovative, boost creativity and prepare for disruption.
Abdul is the Lead Insight Specialist at Grundfos and was previously the Head of CRM, email and Loyalty at ECCO Shoes. Whilst at ECCO he had delivered a concept and strategy to move ECCOs global loyalty program away from traditional discounting and towards a focus on premium loyalty, delivering the right message at the right time to the right consumers - building true loyalty beyond discounts. He has also implemented a dynamic business management tool on multiple levels, securing top level management valuable insights from loyalty behavior and store staff motivation.
With 25 years’ experience from working with multilingual content, Johan helps global enterprises increase sales on local markets by finding viable solutions for their management and publication of multilingual digital content globally. This involves content management solutions, translation management solutions, language services, efficient workflows, resource management, and change management.
Antoaneta is a digital professional passionate about data, growth hacking and emerging technologies. Antoaneta is Head of Online Analytics for Sweden’s biggest online news source with over 3,5 million daily readers - Aftonbladet. She is responsible for leading the online analytics & conversion team and for driving the growth and development of the website based on actionable data and insights.
Jacob Borup has been working with eCRM the major part of his work life. Before coming to TOP-TOY he working with Coop Denmark, the largest grocery retailer in Denmark, digitizing their loyalty program, and moving communication from above the line print communication to 1-1 digital communication.
Marius Valaker, eCommerce Manager Moods of Norway Marius Valaker is head of eCommerce and Digital Marketing at Moods of Norway, one of Norway’s leading fashion brands. One of his primary functions is to develop a strong Omni-channel strategy, taking use of RFID technology to ensure optimal stock-level accuracy.
Rebecca de Sousa is Programmatic Manager for TUI Nordics. She has worked with automated trading for over four years in Sweden and the Netherlands, and has successfully brought many advertisers in various industries into the programmatic world.
Juha is a digital commerce enthusiast with a strong background in sales and marketing. He works for a Finnish technology startup Beemray and is an expert in business development and omni-channel retail with focus on analytics and customer experience optimisation. 15+ years in the e-commerce business, passionate about using analytics and optimisation methods to improve customer experience and marketing efficiency on the road to more profits
David Vallin is Head of E-Commerce at Daniel Wellington, selling direct to consumers to more than 160 countries across the world. David combines extensive experience of online business and e-commerce management and has for the last 11 years delivered a long range of successful e-commerce projects, as consultant, E-Commerce Manager and E-Commerce Director.
Head of E-commerce and digitalmarketing for Haglofs, an outdoor and sport fashion company. Before joining Haglöfs,Katarina has been Head of E-commerce for Gant Nordics), Inwear and Tiger ofSweden. Katarina has a broad backgroundfrom developing marketing strategies, e-commerce platform and building onlinebrand and customer experience for other brands such as Microsoft, Coca-Cola andScandic Hotels.
Kjartan Dannatt is responsible for all e-commerce at Norway’s most ionic chain of bookshops- They have all the Norwegian books and in addition to nearly 400,000 English books. Kjartan launched Ark Bokhandel’s Norwegian and English collection of e-books last summer, in both Apple and Android apps. Kjartan will share his top tips about what customers expect on Day 1 afternoon.
Linda Johansson is an experienced lecturer who gives the audience an inspiring vision of the future of commerce and internet of things. She talks about trends and her own experiences in the business as well as her current role as Head of eCommerce at Volvo Cars group IT. Linda is a known within the IT industry in Sweden to be a strategist regarding e-commerce, digital communication and online marketing. With an extensive experience of more than 20 years she has built a reputation as a futurist. She works as IT Experience Manager Digital Commerce at Volvo Cars. This means that she is responsible for Volvo's large global IT-investment in e-commerce. She has worked as a manager at Sigma's digital communications agency and worked several years as Concept strategist at AB Volvo. She is a driven entrepreneur who has founded several companies that focus on global e-commerce. She has designed a fashion nominated children clothing collection and is an awardwinning blogger. She is also a certified coach and is coaching e-commerce start-ups. Linda is an inspirational speaker who challenges the audience to think outside the box to find creative solutions. She uses humor and innovation but can also be serious. Do you want to see the glimpse of the future?
Jonas Åkermark is eCommerce Activation Manager at SCA and working with ensuring that branded products such as Libero and Libresse has a great performance in eCommerce. Jonas has been working with eCommerce in total since 1999 and has been engaged in a large number of e-commerce projects through within as various industries as media, fashion, electronics and travel and is now passionate about pushing FMCG to the next level.
Pouya Boland is Founder & CEO of Chiquelle.com, winner of Best Mobile Experience of the Year & High Flyer of the Year awards at the recent Jet Shop Awards. Currently one of the youngest & fastest-growing online fashion retailers in Sweden, with marketing and sales activities in more than 20 countries across the world and an annual growth of nearly 300%. Pouya will be sharing how you to can achieve rapid growth and success on your mobile platform.
Samanta Morgenstern is head of E-commerce at Happy Socks AB, the most colourful socks and underwear brand in the world. Having worked with online marketing, CRM, social media and customer support, Samanta has a broad understanding of different systems, customers and markets; all crucial areas for driving a successful global e-commerce business. Since Samanta joined Happy Socks, the e-commerce department has doubled in size and Samanta knows all about how to structure a local department in order to fulfil global needs and expectations
Sebastian Heimfors is COO at Varner Ibrahimovic. With more than 20 years of experience from retail and e-commerce. Experienced working with digital strategies and business development.
CEO and owner of the successful beauty company Lyko. Rickard sold everything he had and gave up his dream to become a stock broker at Wall Street as he took over his family business in Dalarna, Sweden. The company started out as a pure-player, which by acquisitions later became an omni-channel company. Today Lyko is one of the leading beauty retailers in the Nordics with a revolutionary site that has moved way outside the box.
Martin Lumb is Head of Digital and Social Media at bisgaard shoes, one of Europe’s fastest growing companies in the children’s shoes market. Since Martin’s arrival in early 2016 the company has been through a digital transformation by rethinking the entire digital marketing strategy. The change has led to a new marketing approach built on a customer first mindset and an increased focus on data collection.
Johnas Liljegren is a client partner at Facebook with an expertise in online marketing. He works with some of the largest Omni-channel etailers in the region helping them grow their business through Facebook. With over 10 years experience in the online marketing industry from both the advertiser and publisher side he has deep knowledge of what it takes to win in the digital space.
Nathalie Brogaard Jensen recently joined Flying Tiger Copenhagen, a rapidly expanding Danish retail concept with presence in 600+ stores in 27 countries.
Prior to joining Flying Tiger Copenhagen, Nathalie was Vice President for Global CRM and eCommerce at PANDORA, one of the world's leading jewellery company. Nathalie established eCommerce for PANDORA, starting with strategy and implementation and resulting in the management of full end-to-end eSTORE teams and operations in 14 markets. Nathalie also drove the digital technology transformation at a global scale, to improve customer experience with data-driven marketing, a Single Customer View and connecting the dots between multiple touch points for customers and 8+ million Club members.
Johan is Operations Manager at Stayhard and has worked there for 9 of the 10 years that Stayhard has existed. Johan has designed Stayhard’s logistics processes and flow, built all the internal IT-systems, designed and led the project with the physical stores and integrated them into ERP, Register and BI systems, which he was fully responsible for. He is responsible for all of Stayhard’s web solutions and Stayhard has been rewarded with a prize for the “best technical solution” in the Swedish 2012 “retail awards”. Johan also designed and led the expansion project for the Stayhard facilities which grew from 400m2 to 6000m2. At eTail Nordic Johan will be discussing how to achieve your fulfillment potential.
Emil Eriksson is the E-commerce Specialist at APSIS, the Scandinavian market-leading provider of digital marketing solutions. Nearly his whole career he passionately worked with e-commerce focusing on to increasing conversion and online sales. He recently managed an international e-commerce project with a 130% increase in customer growth over 12 months. He also established a Magento provider in a new country. He’s also a professional bike racer
Skip Fidura, Client Services Director, dotmailer - Skip is a datadriven marketer with over 20 years' experience on client, agency and supplierside. Prior to joining dotmailer in 2009, he was Email Partner at OgilvyOneLondon and the European Operations Director for Acxiom Digital. He has workedwith clients as diverse as BT to Fred Perry and the Woodland Trust to DHL,helping them to build their email and marketing automation programmes to driveincreased customer lifetime value, loyalty and ultimately return on investment.A globally recognised blogger and speaker Skip is a member of the Board ofDirectors of the UK Direct Marketing Association, Chair of the Committee forresponsible Marketing and a Fellow of the IDM.
A tech geek from birth, Tias started his career as an RFD Engineer after completing a Masters in IT and Business at the UWI & Reading University. Since then, Tias has served industries by applying his knowledge and initiative by helping companies streamline and improve their day-to-day operations; from IT&C to Operations, Customer Service, Data and CRM. Tias joined Selligent 6 years ago, working with a number of leading international brands and retailers. and has recently been promoted to lead efforts in the Nordics region.
Kristian is an experienced advisor within digital marketing working with both Danish and international companies. His main focus lies within helping companies secure customer experience leadership through omni-channel strategies and personalization by leveraging the customer data. He has been working as trusted advisor within his field for clients such as Copenhagen Airports, Scandic and Telia.
Seasoned digital strategist with hands-on experience with building companies and brands in Europe. In the late 90’s Katharina launched the digital startup Jobline (now Monster) in Norway, Denmark and France. Later she became Marketing Manager at Song Networks and Strategist / Client Manager at the Scandinavian digital agency Creuna, working a lot with FMCG. Before joining Valtech, Katharina helped launch the marketing solutions agency Cheil in the Nordic region as Business Director, primarily working with Samsung’s digital and retail presence in the Nordics. At Valtech Katharina focuses on supporting clients in creating omni-channel customer experiences and welcoming technical innovation in a physical environment.
Alex Pirinsky is Chief Marketing Officer at Quartsoft Corp, and has been in charge of international communications, contractual paperwork, since 2007, when he worked for Volvo Construction Equipment representative in Ukraine. Alex joined Quartsoft in 2014 after running own consultancy company dealing with education for 4 years. Alex is responsible for creating and managing long-term partnerships with agencies and key accounts in the US and the EU who are in need of extensive support in startup, eCommerce and social network web development.
Per Caroe has been working with and consulting sales and marketing executives in the behavioral/email marketing space for over a decade. Three years ago, he was brought on to Silverpop to develop an agency specific team, to facilitate existing and expanding into new agencies, throughout North America. With over 250 agencies, Silverpop has helped these agencies expand their business from basic spray and pray, to a more impactful methodology which employs leads scoring, behavioral tracking to create a more focused communication methodology. For 2016, Per was asked to be part of the IBM Commerce Evangelist group and travel the world spreading the good word about IBM. He has spoken on all six habitable continents (he is still working on a speaking gig in Antarctica) on behavioral marketing in front of tens of thousands of viewers.
Pepijn is Managing Director Benelux and Nordics at Criteo. He joined the Benelux office, based in Amsterdam, in 2011. Since then Pepijn has led the sales initiative in the Netherlands, Belgium and Luxembourg and has been integral to the growth of Criteo in the region. Pepijn has more than 15 years of experience in the online, media and technology sectors. In his previous role as Managing Director of Kelkoo at Yahoo! Netherlands, he was responsible for creating and managing partnerships with both advertisers and publishers. Criteo has over 2.000 employees in 31 worldwide offices across the Americas, EMEA and Asia-Pacific, serving over more than 9.000 advertisers worldwide and direct relationships with over 11.000 publishers.
Sïmon Saneback is a well recognized figure within the Scandinavian e-commerce industry and a frequent keynote speaker around Europe. He has held executive positions and advisory roles in global companies and has an extensive experience within cross-border and digital marketing. Sïmon is an award-winning entrepreneur who has worked in the online industry over the course of his entire career with more than 13 years of experience, half of those within the e-commerce domain. He founded his first startup at 16 years of age and have since started over a dozen different companies.
Michael Mokhberi is the founder and CEO of Apptus. Michael has been intrinsic to the computer science and online search and merchandising markets for almost 20 years having a reputation as a visionary in the sector.
Michael was granted the prestigious SMIL award as the IT-innovator of the year in 2004 and Lund City’s entrepreneur of the year award in 2013.
Johan Hallgårde has extensive experience in the retail industry, stretching all the way from e-commerce and multi-channel project management to CEO for several large retail brands. For the last couple of years Johan has worked as an e-commerce and omni-channel strategic advisor. His holistic perspective on business has helped many of Scandinavia’s largest retailers in their digital ventures.
Responsible for Nordic brand and marketing strategy design, marketing planning and all marketing execution and follow up in the region
Responsible for bringing to market innovative retail software solutions spanning e-commerce, mobile, and the store. Prior to joining SAP Hybris, she held various roles in sales, solution management and marketing at NCR Corporation, a global leader in consumer transaction technologies.
Niels is our Senior Account Manager for the Nordic market. Before joining AdRoll Niels worked at Google advising clients on their online advertising strategies, and through his experience from these 2 leading adtech companies he has gained an expert insight into direct response advertising, and has consulted everything from startups to enterprise companies from a wide array of industries.
Eoin Hallahan is the Head of AdRoll's NACE business (Sales Development, Advertiser Acquisitions & Account Management). A two year AdRoll 'veteran', Eoin previously managed AdRoll's global Solutions team who were responsible for introducing and managing the rollout of new advertiser technologies to the different markets. Before AdRoll, Eoin spent 4 years working for Google in EMEA and in the US. Eoin is a sales leader with a track record of exceeding performance and revenue goals and is passionate about leading teams and growing his people. Eoin has managed a multitude of projects including new product development, new hire and team training & development, and new business generation concurrently. Eoin loves to stay up to date on all things E-commerce and Ad-tech and has a special interest in the areas of performance measurement and attribution.
Olav is responsible for product marketing in EMEA for Bazaarvoice, the world’s largest network of active shoppers, connecting more than one-half billion consumers to thousands of retailers and brands that represent tens of millions of products and services. Olav has worked in digital marketing in five countries and on three continents – helping companies understand the impact of online technology on their business and their consumers.