Samanta Morgenstern

Samanta Morgenstern is head of E-commerce at Happy Socks AB, the most colourful socks and underwear brand in the world. Having worked with online marketing, CRM, social media and customer support, Samanta has a broad understanding of different systems, customers and markets; all crucial areas for driving a successful global e-commerce business. Since Samanta joined Happy Socks, the e-commerce department has doubled in size and Samanta knows all about how to structure a local department in order to fulfil global needs and expectations