Rebecca De Sousa, Programmatic Lead at TUI Nordic
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Rebecca De Sousa


Programmatic Lead
TUI Nordic

Check out the incredible speaker line-up to see who will be joining Rebecca.

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Day 2- Evolving your Omni-channel roadmap

Sunday, April 10th, 2016


13:50 Fireside Chat: The secrets of a successful programmatic strategy: 3 reasons why this should be your primary marketing focus

  • Bringing marketing and commerce together to drive conversions and sales

  • Targeting higher value customers and helping them through the funnel

  • Using data to make informed decisions and assist in conversions

14:10 Crystal ball panel: The future of Online Media

  • Using creative programmatic strategies to deliver a message to your audience

  • What are the different programmatic objectives for a brand compared to a direct to consumer business?

  • Using programmatic to boost engagement with your content and build brand value

  • 4 changes you need to make to your programmatic model to ensure greater ad engagement