eTail Nordic 2016

18 - 20 October, 2016

Tivoli Hotel & Congress Centre, Copenhagen

+442073689894

Day 3- Rethinking the customer journey

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8:15 AM Registration and welcoming refreshments

8:45 AM Conference Director’s welcome

Nick Hendry, Conference Director, eTail Nordic 2016

Rethinking the customer journey
8:50 AM Chairman’s opening address

Thomas Tonder, eCommerce & UX Expert, .

Thomas Tonder
eCommerce & UX Expert
.

9:00 AM KEYNOTE ADDRESS : IoT and Wearables and the future of retail: How connected thinking will change the future of business

Grimur Fjeldsted, Head of Digital Innovation, ECCO Innovation Lab

 Grimur Fjeldsted
Grimur Fjeldsted
Head of Digital Innovation
ECCO Innovation Lab

9:20 AM Integrated commerce: How to overcome the challenges between connecting On and Offline

Kenneth Melchior, Regional Head Nordics, Zalando

Kenneth Melchior
Regional Head Nordics
Zalando

9:40 AM Transforming your customer journey: How to identify the best attribution model for your business

Jessica Egman, Marketing Director, Jollyroom

  • Considering the unique needs of your business first and foremost 

  • Direct, last-action, last-click - what’s the next model? 

  • Creating a sustainable model that is robust and customer focussed

 Jessica Egman
Jessica Egman
Marketing Director
Jollyroom

In order to always offer the best shopping experience, it is important to follow the consumer's lifestyle and buying behavior. Earlier we watched far too much at age, geography and marital status. Today we must analyze the target audience much more than that and look at what the audience actually likes to do. We need to learn what they like and ...[Read More]

10:00 AM Industry Debate: The customer is always right… except when they’re not: Should you grant your customer’s every wish?

Peter Hvidberg, Head of eCommerce, Intersport

Marcus Uggla, COO, Campadre

Tias Hazebroek, Director of Sales, Nordics, Selligent

 Peter Hvidberg
Peter Hvidberg
Head of eCommerce
Intersport

 Marcus Uggla
Marcus Uggla
COO
Campadre

 Tias Hazebroek
Tias Hazebroek
Director of Sales, Nordics
Selligent

A tech geek from birth, Tias started his career as an RFD Engineer after completing a Masters in IT and Business at the UWI & Reading University. Since then, Tias has served industries by applying his knowledge and initiative by helping companies streamline and improve their day-to-day operations; from IT&C to Operations, Customer Service, Data ...[Read More]

10:30 AM How consumer brands can support the online shopper journey

Jonas Akermark, eCommerce Manager Northern Europe, SCA

 Jonas Akermark
Jonas Akermark
eCommerce Manager Northern Europe
SCA

Jonas Åkermark is eCommerce Activation Manager at SCA and working with ensuring that branded products such as Libero and Libresse has a great performance in eCommerce. Jonas has been working with eCommerce in total since 1999 and has been engaged in a large number of e-commerce projects through within as various industries as media, fashion, ele ...[Read More]

10:50 AM Coffee and networking break

11:40 AM Defining the new purchasing pathway: Discovery, Evaluation, Purchase and Experience

Martin Barthel, Global Head of eCommerce & Retail Strategy, Facebook

 Martin Barthel
Martin Barthel
Global Head of eCommerce & Retail Strategy
Facebook
Martin Barthel is the Global Head of eCommerce & Retail Strategy at Facebook – responsible for developing developing category-specific strategies that benefit both pure-play and multi-channel retail businesses of all sizes around the world.

Prior to joining Facebook, Martin Barthel worked for more than 10 years for eBay. Most recent
...[Read More]

12:00 PM The future of the customer Panel

Jonas Akermark, eCommerce Manager Northern Europe, SCA

Peter Hvidberg, Head of eCommerce, Intersport

Jessica Egman, Marketing Director, Jollyroom

Skip Fidura, Client Services Director, Dotmailer

Moderated By:
Thomas Tonder
, eCommerce & UX Expert, .

 Jonas Akermark
Jonas Akermark
eCommerce Manager Northern Europe
SCA

Jonas Åkermark is eCommerce Activation Manager at SCA and working with ensuring that branded products such as Libero and Libresse has a great performance in eCommerce. Jonas has been working with eCommerce in total since 1999 and has been engaged in a large number of e-commerce projects through within as various industries as media, fashion, ele ...[Read More]

 Peter Hvidberg
Peter Hvidberg
Head of eCommerce
Intersport

 Jessica Egman
Jessica Egman
Marketing Director
Jollyroom

In order to always offer the best shopping experience, it is important to follow the consumer's lifestyle and buying behavior. Earlier we watched far too much at age, geography and marital status. Today we must analyze the target audience much more than that and look at what the audience actually likes to do. We need to learn what they like and ...[Read More]

 Skip Fidura
Skip Fidura
Client Services Director
Dotmailer
Skip Fidura, Client Services Director, dotmailer - Skip is a datadriven marketer with over 20 years' experience on client, agency and supplierside. Prior to joining dotmailer in 2009, he was Email Partner at OgilvyOneLondon and the European Operations Director for Acxiom Digital. He has workedwith clients as diverse as BT to Fred Perry and the Wood ...[Read More]

Moderated By:

Thomas Tonder
eCommerce & UX Expert
.

12:30 PM Lunch and networking break

Stream A - Driving international expansion

1:40 PM How to scale your marketing department for international growth

Robin Eriksson, Head of Markets, Momondo

Robin Eriksson
Head of Markets
Momondo

Stream B - Creative Boardrooms

Onsite personalisation: 5 techniques you need to be using

Caroline Carlqvist, Onsite Function Lead, Zalando

In this Creative Boardroom you and 15 of your peers will have the privacy to discuss in great depth the challenges that you face as a community.

 Caroline Carlqvist
Caroline Carlqvist
Onsite Function Lead
Zalando

Caroline Carlqvist leads the Onsite team for the four Nordic countries at Zalando. The Onsite team is responsible for localizing and optimizing the Zalando websites to ensure a truly local customer experience across all markets. Since entering the Nordics, Zalando has established itself as one of the leading fashion retailers in the region and ...[Read More]

Stream A - Driving international expansion

2:00 PM How to provide a localised presence in a ‘Glocal’ Digital economy?

Moderated By:
Nathalie Brogaard Jensen
, Head of eCommerce, Flying Tiger of Copenhagen

David Vallin, Head of E-Commerce, Daniel Wellington

  • Identifying your niche and opportunity Payments, which providers to use when operating abroad? 

  • Negotiating foreign currencies? 

  • How to navigate country regulations and local laws S

  • hipping and import costs versus warehouse management – which is right for you? 

  • Translation: The most important element of your international strategy

 David Vallin
David Vallin
Head of E-Commerce
Daniel Wellington

David Vallin is Head of E-Commerce at Daniel Wellington, selling direct to consumers to more than 160 countries across the world. David combines extensive experience of online business and e-commerce management and has for the last 11 years delivered a long range of successful e-commerce projects, as consultant, E-Commerce Manager and E-Commerce ...[Read More]

Moderated By:

 Nathalie Brogaard Jensen
Nathalie Brogaard Jensen
Head of eCommerce
Flying Tiger of Copenhagen
Nathalie Brogaard Jensen recently joined Flying Tiger Copenhagen, a rapidly expanding Danish retail concept with presence in 600+ stores in 27 countries. Prior to joining Flying Tiger Copenhagen, Nathalie was Vice President for Global CRM and eCommerce at PANDORA, one of the world's leading jewellery company. Nathalie established eCommerce for ...[Read More]

Stream B - Creative Boardrooms

Session Continued


Stream A - Driving international expansion

2:20 PM How to be everywhere: Optimising your localisation efforts

Samanta Morgenstern, Head of eCommerce, Happy Socks

 Samanta Morgenstern
Samanta Morgenstern
Head of eCommerce
Happy Socks

Samanta Morgenstern is head of E-commerce at Happy Socks AB, the most colourful socks and underwear brand in the world. Having worked with online marketing, CRM, social media and customer support, Samanta has a broad understanding of different systems, customers and markets; all crucial areas for driving a successful global e-commerce business. ...[Read More]

Stream B - Creative Boardrooms

Session Continued


Stream A - Driving international expansion

2:40 PM Taking your e-commerce business to the next level: How to expand your international sales

Katarina Johansson, Head of Global eCommerce, Haglofs

Moderated By:
Nathalie Brogaard Jensen
, Head of eCommerce, Flying Tiger of Copenhagen

  • Launching new international sites requires a flexible approach and a great understanding of the local market, but what does this really mean? 

  • How can you measure if your company ready for this? 

  • What are the key areas of your site to optimise and adjust? 

  • Choosing the right partners 

  • The KPIs that determine whether this is an option for you

 Katarina Johansson
Katarina Johansson
Head of Global eCommerce
Haglofs
Head of E-commerce and digitalmarketing for Haglofs, an outdoor and sport fashion company. Before joining Haglöfs,Katarina has been Head of E-commerce for Gant Nordics), Inwear and Tiger ofSweden. Katarina has a broad backgroundfrom developing marketing strategies, e-commerce platform and building onlinebrand and customer experience for other brand ...[Read More]

Moderated By:

 Nathalie Brogaard Jensen
Nathalie Brogaard Jensen
Head of eCommerce
Flying Tiger of Copenhagen
Nathalie Brogaard Jensen recently joined Flying Tiger Copenhagen, a rapidly expanding Danish retail concept with presence in 600+ stores in 27 countries. Prior to joining Flying Tiger Copenhagen, Nathalie was Vice President for Global CRM and eCommerce at PANDORA, one of the world's leading jewellery company. Nathalie established eCommerce for ...[Read More]

Stream B - Creative Boardrooms

Session Continued


3:30 PM CLOSING KEYNOTE How to be customer obsessed in 2017: How to overcome the challenges of adopting a marketplace

Mark Ferrer, Head of Product, Komplett Group

 Mark Ferrer
Mark Ferrer
Head of Product
Komplett Group

4:00 PM End of eTail Nordic 2016