eTail Nordic 2016

18 - 20 October, 2016

Tivoli Hotel & Congress Centre, Copenhagen

+442073689894

Day 2- Evolving your Omni-channel roadmap

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Registration

8:00 AM Registration & Refreshments

Breakfast

The women in eCommerce breakfast

Linda Johansson, Service Manager Digital Commerce, Volvo Car Group

 Linda Johansson
Linda Johansson
Service Manager Digital Commerce
Volvo Car Group

Linda Johansson is an experienced lecturer who gives the audience an inspiring vision of the future of commerce and internet of things. She talks about trends and her own experiences in the business as well as her current role as Head of eCommerce at Volvo Cars group IT. Linda is a known within the IT industry in Sweden to be a strategist regard ...[Read More]

8:45 AM Conference Director’s welcome

Nick Hendry, Conference Director, eTail Nordic 2016

Evolving your Omni-channel roadmap
8:50 AM Chairperson’s Welcome and opening remarks

Jan Romme, Chief Digital Officer, Lomax

 Jan Romme
Jan Romme
Chief Digital Officer
Lomax

9:00 AM KEYNOTE: Omni-channel 2.0: How to integrate off and online seamlessly to give your customers a fantastic experience

Magdalena Persson, CEO, Interflora

  • Creating a forward thinking and technology embracing integration strategy 

  • How can you successfully motivate store workers to integrate digital experiences and provide POS advice 

  • Defining a great in-store experience and assessing how this can be accurately measured? 

  • Assisting the in-store customer using digital technologies?

 Magdalena Persson
Magdalena Persson
CEO
Interflora

9:20 AM How to identify unique customers and their path to purchase: Creating a truly omni-channel customer proposition

Hans Edlund, Head of eCommerce, Polarn O Pyret

  • Looking at the relative value of instore Vs. online data 

  • How can this be used to tailor your experience towards the omni-channel customer? 

  • Leveraging and reusing that customer data (purchase data, behavioral data, etc.) to encourage them to buy 

  • Redeploying customer data into a specific commerce experience across different channels

 Hans Edlund
Hans Edlund
Head of eCommerce
Polarn O Pyret

9:40 AM Client Case Study: How to deliver on the promise of marketing

Rob Burbeary, Regional Sales Director, Emarsys

Anni Honkaniemi, Digital Marketing Manager, Musti Group Nordic Oy

 Rob Burbeary
Rob Burbeary
Regional Sales Director
Emarsys

Anni Honkaniemi
Digital Marketing Manager
Musti Group Nordic Oy

10:00 AM ALL STAR PANEL Here's what e-commerce will look like in the next 5 years: 4 trends you need to know about

Marius Valaker, Head of eCommerce, Moods of Norway

Wilko Klassen, VP Global Online, Husqvarna

Kari Harkonen, CDO, Marimekko

Sascha von Holt, CEO, Seven Ventures

Johnas Liljegren, Client Partner, Facebook

Moderated By:
Jan Romme
, Chief Digital Officer, Lomax

  • Moving beyond omni-channel: what comes next and how will this help your customer? 

  • Mobile development, how will this help your business grow? 

  • The progression in data: the rise of smart data and insight What is more likely, revolution or evolution of the industry?

 Marius Valaker
Marius Valaker
Head of eCommerce
Moods of Norway

Marius Valaker, eCommerce Manager Moods of Norway Marius Valaker is head of eCommerce and Digital Marketing at Moods of Norway, one of Norway’s leading fashion brands. One of his primary functions is to develop a strong Omni-channel strategy, taking use of RFID technology to ensure optimal stock-level accuracy.

...[Read More]

 Wilko Klassen
Wilko Klassen
VP Global Online
Husqvarna

 Kari Harkonen
Kari Harkonen
CDO
Marimekko

 Sascha von Holt
Sascha von Holt
CEO
Seven Ventures

 Johnas Liljegren
Johnas Liljegren
Client Partner
Facebook

Johnas Liljegren is a client partner at Facebook with an expertise in online marketing. He works with some of the largest Omni-channel etailers in the region helping them grow their business through Facebook. With over 10 years experience in the online marketing industry from both the advertiser and publisher side he has deep knowledge of what i ...[Read More]

Moderated By:

 Jan Romme
Jan Romme
Chief Digital Officer
Lomax

10:50 AM Coffee and Networking Break in the eTail Carnival

11:30 AM How do you manage the digital transformation to realtime contextual omni-channel retail?

Jens Feilberg, Head of Nordics Marketing, SAP

Stephanie Waters, Global Retail Industry Principal, SAP Hybris

Customer engagement is evolving for retail organizations like yours, thanks to the evolution of your customers. They are more digitally connected, socially networked, and better informed than ever before. Your new focus? To innovate your business and perfect the customer engagement model to deliver a great, contextual, and meaningful customer experience. Leveraging customer context to personalize each touch, and delivering consistently great experiences across channels, creates differentiation, optimizes marketing spend, and capitalizes on the willingness of customers to pay more for a better experience.
 Jens Feilberg
Jens Feilberg
Head of Nordics Marketing
SAP
Responsible for Nordic brand and marketing strategy design, marketing planning and all marketing execution and follow up in the region ...[Read More]

 Stephanie Waters
Stephanie Waters
Global Retail Industry Principal
SAP Hybris
Responsible for bringing to market innovative retail software solutions spanning e-commerce, mobile, and the store. Prior to joining SAP Hybris, she held various roles in sales, solution management and marketing at NCR Corporation, a global leader in consumer transaction technologies. ...[Read More]

11:50 AM What we’ve learned from 5 years of eTail: How this inspires us to shape the future and the biggest webshop in The Netherlands

Feike Groen, Head of Shopping Experience and Architecture, Bol.com

Frederieke Ubels, Director IT Innovation, Bol.com

Learn from the Netherlands biggest online retailer! 

What we’ve learned from 5 years of eTail: How this inspires us to shape the future and the biggest webshop in The Netherlands

 Feike Groen
Feike Groen
Head of Shopping Experience and Architecture
Bol.com

 Frederieke Ubels
Frederieke Ubels
Director IT Innovation
Bol.com

12:10 PM Lunch and networking break in the eTail Carnival

Stream A - Breaking new boundaries in online media

1:10 PM Taking your in-house programmatic strategy to the next level: What are the key metrics you should use?

Velit Dundar, Head of Acquisition, Carlson-Rezidor Hotel Group

  • Defining the objectives of a successful programmatic campaign? 

  • How are you measuring success? 

  • Which of these metrics is most relevant: CPA, CPM, ROAS, Conversion, Retention 

  • How do you measure moving customers along the value chain? 

  • Can you measure Customer Lifetime Value? Should you even be trying?

 Velit Dundar
Velit Dundar
Head of Acquisition
Carlson-Rezidor Hotel Group

Stream B - Drill-down Roundtables

Drill-down Roundtables

Alf Jondahl, Head of CRM, VITA

Anni Honkaniemi, Digital Marketing Manager, Musti Group Nordic Oy

Rob Burbeary, Regional Sales Director, Emarsys

Per Caroe, Global Marketing Evangelist, IBM Marketing Cloud

Alexander Pirinsky, Chief Marketing Officer, Quartsoft Corp.

Johan Hook, Regional Director, Translations.com

Jonas Akermark, eCommerce Manager Northern Europe, SCA

How to use CRM to create personalised campaigns

Alf Jondahl, Head of CRM, VITA 

Combining online and offline shopping experiences 

Anni Honkaniemi, Digital Marketing Manager, Musti ja Mirri Group & Rob Burbeary, Regional Sales Director, Emarsys 

Personalisation 

Per Caroe, Global Marketing Evangelist, IBM Marketing Cloud 

New approaches to solving integration challenges in eCommerce

Alex Pirinsky, CMO, Quartsoft 

eCommerce in a Global Environment: How to maximise Revenue with Web Localization Technology 

Jonas Akermark, Head of eCommerce Activation, Northern Europe, SCA & Johan Höök, Regional Director, Translations.com

 Alf Jondahl
Alf Jondahl
Head of CRM
VITA

Anni Honkaniemi
Digital Marketing Manager
Musti Group Nordic Oy

 Rob Burbeary
Rob Burbeary
Regional Sales Director
Emarsys

 Per Caroe
Per Caroe
Global Marketing Evangelist
IBM Marketing Cloud

Per Caroe has been working with and consulting sales and marketing executives in the behavioral/email marketing space for over a decade. Three years ago, he was brought on to Silverpop to develop an agency specific team, to facilitate existing and expanding into new agencies, throughout North America. With over 250 agencies, Silverpop has helped ...[Read More]

 Alexander Pirinsky
Alexander Pirinsky
Chief Marketing Officer
Quartsoft Corp.
Alex Pirinsky is Chief Marketing Officer at Quartsoft Corp, and has been in charge of international communications, contractual paperwork, since 2007, when he worked for Volvo Construction Equipment representative in Ukraine. Alex joined Quartsoft in 2014  after running own consultancy company dealing with education for 4 years. Alex is responsible ...[Read More]

 Johan Hook
Johan Hook
Regional Director
Translations.com
With 25 years’ experience from working with multilingual content, Johan helps global enterprises increase sales on local markets by finding viable solutions for their management and publication of multilingual digital content globally. This involves content management solutions, translation management solutions, language services, efficient workflo ...[Read More]

 Jonas Akermark
Jonas Akermark
eCommerce Manager Northern Europe
SCA

Jonas Åkermark is eCommerce Activation Manager at SCA and working with ensuring that branded products such as Libero and Libresse has a great performance in eCommerce. Jonas has been working with eCommerce in total since 1999 and has been engaged in a large number of e-commerce projects through within as various industries as media, fashion, ele ...[Read More]

Stream C - Creative Boardroom: Digital Restructuring

Beyond Last Click Attribution: How to win in a Multichannel World

Eoin Hallahan, Head of NACE, AdRoll

Niels Gramkow, Senior Account Manager, AdRoll

In the past, attribution was a simpler proposition—the last click was the most accurate way to measure what led to a buying decision. With today’s consumers on multiple devices, it is more challenging to gauge which touchpoints influence conversion. Marketers must find the best way to harness this information to understand the most successful channels, enabling them to make tangible improvements, and optimise digital spend and drive ROI.

In this seminar, AdRoll will bring 2 of its senior EMEA team to share with you our latest research on attribution for the European marketer'
 Eoin Hallahan
Eoin Hallahan
Head of NACE
AdRoll
Eoin Hallahan is the Head of AdRoll's NACE business (Sales Development, Advertiser Acquisitions & Account Management). A two year AdRoll 'veteran', Eoin previously managed AdRoll's global Solutions team who were responsible for introducing and managing the rollout of new advertiser technologies to the different markets. Before AdRoll, Eoin spent 4 ...[Read More]

 Niels Gramkow
Niels Gramkow
Senior Account Manager
AdRoll
Niels is our Senior Account Manager for the Nordic market. Before joining AdRoll Niels worked at Google advising clients on their online advertising strategies, and through his experience from these 2 leading adtech companies he has gained an expert insight into direct response advertising, and has consulted everything from startups to enterprise c ...[Read More]

Stream A - Breaking new boundaries in online media

1:30 PM Adopting programmatic: How to maintain an effective campaign without sacrificing creativity

Anders Dahlberg, CMO, Let's Deal

 Anders Dahlberg
Anders Dahlberg
CMO
Let's Deal

Stream B - Drill-down Roundtables

SESSION CONTINUED

Stream C - Creative Boardroom: Digital Restructuring

SESSION CONTINUED

Stream A - Breaking new boundaries in online media

1:50 PM Fireside Chat: The secrets of a successful programmatic strategy: 3 reasons why this should be your primary marketing focus

Rebecca De Sousa, Programmatic Lead, TUI Nordic

  • Bringing marketing and commerce together to drive conversions and sales 

  • Targeting higher value customers and helping them through the funnel 

  • Using data to make informed decisions and assist in conversions

 Rebecca De Sousa
Rebecca De Sousa
Programmatic Lead
TUI Nordic

Rebecca de Sousa is Programmatic Manager for TUI Nordics. She has worked with automated trading for over four years in Sweden and the Netherlands, and has successfully brought many advertisers in various industries into the programmatic world.

...[Read More]

Stream B - Drill-down Roundtables

SESSION CONTINUED

Stream C - Creative Boardroom: Digital Restructuring

SESSION CONTINUED

Stream A - Breaking new boundaries in online media

2:10 PM Crystal ball panel: The future of Online Media

Rebecca De Sousa, Programmatic Lead, TUI Nordic

Anders Dahlberg, CMO, Let's Deal

Velit Dundar, Head of Acquisition, Carlson-Rezidor Hotel Group

  • Using creative programmatic strategies to deliver a message to your audience 

  • What are the different programmatic objectives for a brand compared to a direct to consumer business? 

  • Using programmatic to boost engagement with your content and build brand value 

  • 4 changes you need to make to your programmatic model to ensure greater ad engagement

 Rebecca De Sousa
Rebecca De Sousa
Programmatic Lead
TUI Nordic

Rebecca de Sousa is Programmatic Manager for TUI Nordics. She has worked with automated trading for over four years in Sweden and the Netherlands, and has successfully brought many advertisers in various industries into the programmatic world.

...[Read More]

 Anders Dahlberg
Anders Dahlberg
CMO
Let's Deal

 Velit Dundar
Velit Dundar
Head of Acquisition
Carlson-Rezidor Hotel Group

Stream B - Drill-down Roundtables

SESSION CONTINUED

Stream C - Creative Boardroom: Digital Restructuring

SESSION CONTINUED

2:30 PM Coffee and Networking break in the eTail Carnival

3:00 PM How to turn big, unstructured data into profit: 5 top tips for using smart data to optimise your digital marketing strategies

Sebastian Heimfors, Head of Digital, Varner Ibrahimovic

Moderated By:
Mathias Linnemann
, Retail Industry Manager, Google Denmark

  • Identifying the required data to analyse and optimise 

  • Creating the roadmap for a successful campaign: Key performance Indicators and critical success factors 

  • How to use data across channels to understand channel and campaign performance 

  • Practical advice you can use immediately to kick-start your campaigns

 Sebastian Heimfors
Sebastian Heimfors
Head of Digital
Varner Ibrahimovic

Sebastian Heimfors is COO at Varner Ibrahimovic. With more than 20 years of experience from retail and e-commerce. Experienced working with digital strategies and business development.

...[Read More]

Moderated By:

 Mathias Linnemann
Mathias Linnemann
Retail Industry Manager
Google Denmark

Mathias Linnemann is an Industry Manager in Google's retail vertical and has the responsibility to provide strategic thought leadership on how to maximize digital solutions for the Danish retail industry. His expertise spans from developing customer acquisition and retention strategies for Omni-channel and Pure Play retail companies to branding ...[Read More]

2:50 PM Improving your media buying: How to benchmark your performance marketing roadmap

Andrea Molinari, Former Head of eCommerce, Hallon

  • Creating a vision towards programmatic advertising to define where you want to go 

  • Benchmark direct buying, buying via ad exchange & audience buying 

    • Identifying the limitations of both 

    • How can this enhance the transparency of your campaigns? 

  • Creating an improved, shared roadmap on how you can be more successful in a young market 

  • How can the industry contribute to a more successful environment?

In this Creative Boardroom you and 15 of your peers will have the privacy to discuss in great depth the challenges that you face as a community.

 Andrea Molinari
Andrea Molinari
Former Head of eCommerce
Hallon

Stream A - Wining the data war

3:20 PM Building a new Aftonbladet: Driven by data and user insights

Antoaneta Nikolaeva, Head of Online Analytics, Aftonbladet

Par Ekroth, Head of Marketing, Aftonbladet

Moderated By:
Mathias Linnemann
, Retail Industry Manager, Google Denmark


 Antoaneta Nikolaeva
Antoaneta Nikolaeva
Head of Online Analytics
Aftonbladet

Antoaneta is a digital professional passionate about data, growth hacking and emerging technologies. Antoaneta is Head of Online Analytics for Sweden’s biggest online news source with over 3,5 million daily readers - Aftonbladet. She is responsible for leading the online analytics & conversion team and for driving the growth and developme ...[Read More]

 Par Ekroth
Par Ekroth
Head of Marketing
Aftonbladet

Pär Ekroth is Head of marketing at Aftonbladet. He has a decade of experience working with brand building and sales in digital channels. Aftonbladets marketing department have during the past years received several awards, including “Marketing Organization of the Year” at the Årets Dagstidning event, “Performance of the Year at Schibsted Consume ...[Read More]

Moderated By:

 Mathias Linnemann
Mathias Linnemann
Retail Industry Manager
Google Denmark

Mathias Linnemann is an Industry Manager in Google's retail vertical and has the responsibility to provide strategic thought leadership on how to maximize digital solutions for the Danish retail industry. His expertise spans from developing customer acquisition and retention strategies for Omni-channel and Pure Play retail companies to branding ...[Read More]

Stream C - Unleashing your performance marketing potential

SESSION CONTINUED


Stream A - Wining the data war

3:40 PM Deep-diving into your data panel

Par Ekroth, Head of Marketing, Aftonbladet

Antoaneta Nikolaeva, Head of Online Analytics, Aftonbladet

Sebastian Heimfors, Head of Digital, Varner Ibrahimovic

Moderated By:
Mathias Linnemann
, Retail Industry Manager, Google Denmark

  • The importance of using an integrated dashboard 

  • Inputting this data into your CRM system 

  • Where is the value in having a fully rounded CRM system?

 Par Ekroth
Par Ekroth
Head of Marketing
Aftonbladet

Pär Ekroth is Head of marketing at Aftonbladet. He has a decade of experience working with brand building and sales in digital channels. Aftonbladets marketing department have during the past years received several awards, including “Marketing Organization of the Year” at the Årets Dagstidning event, “Performance of the Year at Schibsted Consume ...[Read More]

 Antoaneta Nikolaeva
Antoaneta Nikolaeva
Head of Online Analytics
Aftonbladet

Antoaneta is a digital professional passionate about data, growth hacking and emerging technologies. Antoaneta is Head of Online Analytics for Sweden’s biggest online news source with over 3,5 million daily readers - Aftonbladet. She is responsible for leading the online analytics & conversion team and for driving the growth and developme ...[Read More]

 Sebastian Heimfors
Sebastian Heimfors
Head of Digital
Varner Ibrahimovic

Sebastian Heimfors is COO at Varner Ibrahimovic. With more than 20 years of experience from retail and e-commerce. Experienced working with digital strategies and business development.

...[Read More]

Moderated By:

 Mathias Linnemann
Mathias Linnemann
Retail Industry Manager
Google Denmark

Mathias Linnemann is an Industry Manager in Google's retail vertical and has the responsibility to provide strategic thought leadership on how to maximize digital solutions for the Danish retail industry. His expertise spans from developing customer acquisition and retention strategies for Omni-channel and Pure Play retail companies to branding ...[Read More]

Stream C - Unleashing your performance marketing potential

SESSION CONTINUED

Closing Keynotes
4:00 PM Essential tips for Social media presence on a Global, National and Local level

Liselotte Kirkelund, Global Head of Content & Digital Marketing, Vero Moda (Bestseller)

 Liselotte Kirkelund
Liselotte Kirkelund
Global Head of Content & Digital Marketing
Vero Moda (Bestseller)

4:20 PM Out of the box Keynote

Aric Dromi, Special advisor, futurologist, Volvo Car Group

 Aric Dromi
Aric Dromi
Special advisor, futurologist
Volvo Car Group

4:50 PM Slot reserved for:

Claes Hessell, Head of Online, Coop Sweden

 Claes Hessell
Claes Hessell
Head of Online
Coop Sweden
Claes Hessel Head of Online at Coop Sweden AB. I´ve worked with onlinesales since 1997, when I started out people accessed the internet through modem and Wap was the thing. Since 2008, I have been responsible for the online sales and concept development within Coop Sweden.  Coops Online offer reaches 50,3% of the households in Sweden with home deli ...[Read More]

5:10 PM End of Day 2: An exciting activity is being planned by the eTail team – details to follow shortly