eTail Nordic 2016

18 - 20 October, 2016

Tivoli Hotel & Congress Centre, Copenhagen

+442073689894

Day 1- Igniting your mobile strategy

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8:00 AM Registration and welcome coffee

8:45 AM Welcome Remarks

8:50 AM Chair’s Opening Address

Simon Saneback, eCommerce Ninja, !

 Simon Saneback
Simon Saneback
eCommerce Ninja
!
Sïmon Saneback is a well recognized figure within the Scandinavian e-commerce industry and a frequent keynote speaker around Europe. He has held executive positions and advisory roles in global companies and has an extensive experience within cross-border and digital marketing. Sïmon is an award-winning entrepreneur who has worked in the online ind ...[Read More]

9:00 AM OPENING KEYNOTE: How to digitalise a national brand

Ingo Paas, Head of IT Innovation & Digitalisation, ICA Group

  • Using innovation as a driver for change in a traditional brand 

  • What can you learn from the ICA example? 

  • Outlining the need for a Connected digital strategy 

  • What are the KPIs you should be using to achieve this?

 Ingo Paas
Ingo Paas
Head of IT Innovation & Digitalisation
ICA Group

Igniting your mobile strategy
9:20 AM MCOMMERCE KEYNOTE: Thriving in a mobile world: How can you create a dynamic mobile first strategy for 2017 and beyond?

Marko Nurmela, CMO, Samsung Nordic

  • Mobile is now the most visited channel in the Nordics – no longer should desktop come first! 

  • What does dynamic really mean? Personal, App-focussed, Responsive? 

  • In a mobile first world, how should you be restructuring your digital roadmap to capitalise on this channel? 

  • Has mobile solved Omni-channel and successfully connected the customer journey?

 Marko Nurmela
Marko Nurmela
CMO
Samsung Nordic

9:40 AM How can you capitalise on mobile’s role in the customer journey?

Henrik Tingwall, Head of Ecommerce, Apoteket

  • Generating mobile traffic, organic search and mobile PPC. Where should you be investing your time and effort? 

  • Driving traffic towards the app, how can you utilise your app to identify repeat customers, generate increased revenue and customer loyalty? 

  • Using your customer data to identify specific segments and targets to reduce your cart abandonment 

  • Moving beyond last-click to truly understand your customer attribution

 Henrik Tingwall
Henrik Tingwall
Head of Ecommerce
Apoteket

Henrik is Director of E-commerce at Apoteket, the leading Pharmacy chain in Sweden. This year Apoteket received the award for "E-commerce/Omni-channel company of the year" at the Retail Award 2015. Before joining Apoteket, Henrik has more than 15 years of experience from E-commerce management consulting working with clients such as SEB, SBAB, IC ...[Read More]

Coffee and networking break

10:00 AM eTail Carnival: Coffee and networking break

Network with your peers and sign up for theafternoon boardroom & workshop sessions

The Valtech Innovation Lab

The Valtech Innovation Lab

Katharina Borgentierna, Strategic Planning Director, Valtech Sweden

Kristian Duvald Friis, Digital Advisor, Valtech Denmark

 Katharina Borgentierna
Katharina Borgentierna
Strategic Planning Director
Valtech Sweden
Seasoned digital strategist with hands-on experience with building companies and brands in Europe. In the late 90’s Katharina launched the digital startup Jobline (now Monster) in Norway, Denmark and France. Later she became Marketing Manager at Song Networks and Strategist / Client Manager at the Scandinavian digital agency Creuna, working a lot w ...[Read More]

 Kristian Duvald Friis
Kristian Duvald Friis
Digital Advisor
Valtech Denmark
Kristian is an experienced advisor within digital marketing working with both Danish and international companies. His main focus lies within helping companies secure customer experience leadership through omni-channel strategies and personalization by leveraging the customer data. He has been working as trusted advisor within his field for clients ...[Read More]

10:45 AM Make or break your business: How to grow your mobile channel and increase your conversion rate

Mikael Nyhlén, Head of eCommerce, NetOnNet

  • Ensuring strategic decision-making from a users perspective to guarantee a streamlined experience 

  • Effectively using analytics to identify where the drop-off is on your mobile site 

    • Optimising the check-out process: What should you look for? 

    • How can this enhance conversion? 

  • How to route the customer through your mobile site to ensure consistent conversion

 Mikael Nyhlén
Mikael Nyhlén
Head of eCommerce
NetOnNet

Mikael Nyhlén is head of E-commerce at NetOnNet, one of the largest home electronic e-tailers in Sweden and Norway. Mikael joined NetOnNet in the middle of 2013, only two years after that, NetOnNet launched their new responsive site. With the mindset of "mobile first" and costumer insight all key performance indicators are pointing upwards and t ...[Read More]

11:05 AM How to solve online abandonment, increase customer satisfaction and capture lost revenue

Emil Eriksson, E-commerce Specialist, Apsis

 Emil Eriksson
Emil Eriksson
E-commerce Specialist
Apsis
Emil Eriksson is the E-commerce Specialist at APSIS, the Scandinavian market-leading provider of digital marketing solutions. Nearly his whole career he passionately worked with e-commerce focusing on to increasing conversion and online sales. He recently managed an international e-commerce project with a 130% increase in customer growth over 12 mo ...[Read More]

11:25 AM All-Star Panel: How can you measure the full value of the mobile channel, and where are you attributing value?

Henrik Tingwall, Head of Ecommerce, Apoteket

Jacob Borup, Head of CRM & Omni-channel, Top Toy

Pepijn Breijder, Managing Director (Benelux and Nordics), Criteo

Moderated By:
Simon Saneback
, eCommerce Ninja, !

  • Getting away from last-click attribution modelling, what are the alternatives to this? 

  • Providing insight into a the critical learnings, to fast track a more transparent attribution model 

  • How to best use this information to incentivise in-store and online teams fairly to drive the promotion of mobile usage 

  • How will this change in attribution modelling affect traditional budgeting rounds?

 Henrik Tingwall
Henrik Tingwall
Head of Ecommerce
Apoteket

Henrik is Director of E-commerce at Apoteket, the leading Pharmacy chain in Sweden. This year Apoteket received the award for "E-commerce/Omni-channel company of the year" at the Retail Award 2015. Before joining Apoteket, Henrik has more than 15 years of experience from E-commerce management consulting working with clients such as SEB, SBAB, IC ...[Read More]

 Jacob Borup
Jacob Borup
Head of CRM & Omni-channel
Top Toy

Jacob Borup has been working with eCRM the major part of his work life. Before coming to TOP-TOY he working with Coop Denmark, the largest grocery retailer in Denmark, digitizing their loyalty program, and moving communication from above the line print communication to 1-1 digital communication.

...[Read More]

 Pepijn Breijder
Pepijn Breijder
Managing Director (Benelux and Nordics)
Criteo
Pepijn is Managing Director Benelux and Nordics at Criteo. He joined the Benelux office, based in Amsterdam, in 2011. Since then Pepijn has led the sales initiative in the Netherlands, Belgium and Luxembourg and has been integral to the growth of Criteo in the region. Pepijn has more than 15 years of experience in the online, media and technology s ...[Read More]

Moderated By:

 Simon Saneback
Simon Saneback
eCommerce Ninja
!
Sïmon Saneback is a well recognized figure within the Scandinavian e-commerce industry and a frequent keynote speaker around Europe. He has held executive positions and advisory roles in global companies and has an extensive experience within cross-border and digital marketing. Sïmon is an award-winning entrepreneur who has worked in the online ind ...[Read More]

11:55 AM Delivering data-fuelled personalisation to create the best customer experience

Chris Nove, Head of Business Partners & Data Strategy, Shop Direct

Mike Blanchard, Head of Customer Intelligence EMEA, SAS

  • An intro to Shop Direct and their journey to becoming a world-class digital retailer
  • What does personalisation mean to Shop Direct? Why has it been so effective?
  • Assessing the work they’ve undertaken on the data environment and analytical capabilities 
  • Practical uses for data fuelled personalisation
 Chris Nove
Chris Nove
Head of Business Partners & Data Strategy
Shop Direct
Chris is a passionate analyst and database marketer with 22 years of experience across both Retail and Financial Services. He has a proven track record building and leading analytical teams and delivering significant marketing ROI improvements through a consistently innovative approach.

Chris joined Shop Direct in 2010 to head its R
...[Read More]

 Mike Blanchard
Mike Blanchard
Head of Customer Intelligence EMEA
SAS

Lunch Break

12:15 PM Lunch Break

Private lunch & Workshop

How to create personalized & data-driven mobile strategies

Chris Nove, Head of Business Partners & Data Strategy, Shop Direct

Mike Blanchard, Head of Customer Intelligence EMEA, SAS

Learn from the most successful UK online retailer Shop Direct on how to create the best personalized & data-driven mobile strategies when Chris Nove and Mike Blanchard, Head of Customer Intelligence EMEA in SAS will host this “invitation only" lunch.
 Chris Nove
Chris Nove
Head of Business Partners & Data Strategy
Shop Direct
Chris is a passionate analyst and database marketer with 22 years of experience across both Retail and Financial Services. He has a proven track record building and leading analytical teams and delivering significant marketing ROI improvements through a consistently innovative approach.

Chris joined Shop Direct in 2010 to head its R
...[Read More]

 Mike Blanchard
Mike Blanchard
Head of Customer Intelligence EMEA
SAS

Stream A - Personalising the customer journey

1:30 PM 4 Key retail trends from the UK market that will help your business develop

Arhi Kivilahti, Director of Development, Kesko

 Arhi Kivilahti
Arhi Kivilahti
Director of Development
Kesko

Stream B - Mastering delivery and fulfillment

How can operations drive sales and maximise profitability?

Jonas Kolehmainen, Head of Logistics, Sportamore

Moderated By:
Carl Warberg
, Business Developer, Connected Cars, Volvo Car Group

  • How to unleash profitability through efficient operational processes 

  • Understanding how logistics management is an essential part of building a reputable brand image 

  • Why supply chain needs to be integrated as a core part of the business to drive profitability and growth 

  • How to generate value from your delivery strategies – what are the sources of value to unearth? The Industry Debate: Same day delivery: Is this sustainable in the Nordics? 

  • The demand for ‘same-day delivery’ and what this means for your business 

  • Supply chain diagnosis to move from offline centred to true multi-channel logistics that support your operations 

  • What is the impact of next day delivery? How can you realistically manage the expectations of your customers with deliveries and fulfilment

 Jonas Kolehmainen
Jonas Kolehmainen
Head of Logistics
Sportamore

Moderated By:

 Carl Warberg
Carl Warberg
Business Developer, Connected Cars
Volvo Car Group
Carl Warberg is working with developing new services for the connected car. He has been part of a cross functional team who developed Volvo In-Car delivery, a world’s first service that enables Volvo owners to get their goods delivered to the trunk.
...[Read More]

Stream C - Synergy Workshop

5 Smart Ways to Build a Behavioral-Data Enriched Digital Customer Experience

Per Caroe, Global Marketing Evangelist, IBM Marketing Cloud

In this Creative Boardroom you and 15 of your peers will have the privacy to discuss in great depth the challenges that you face as a community.

There has never been a more exciting (or terrifying) time to be a marketer. Customer behaviour is changing faster than anyone expected, attention spans are getting shorter, and as big data gets bigger, it's getting harder than ever for companies to keep up. In this session, you will find out what are the key marketing trends that really matter, and the 5 things that companies NEED do in order to future-proof their brands and build stronger relationships with their customers.
 Per Caroe
Per Caroe
Global Marketing Evangelist
IBM Marketing Cloud

Per Caroe has been working with and consulting sales and marketing executives in the behavioral/email marketing space for over a decade. Three years ago, he was brought on to Silverpop to develop an agency specific team, to facilitate existing and expanding into new agencies, throughout North America. With over 250 agencies, Silverpop has helped ...[Read More]

Stream D - Omni-channel Boardroom

Rethinking digital marketing: How to move from a product focus to a customer-first mindset

Martin Lumb, Head of Digital & Social Media, Bisgaard Shoes

In this Creative Boardroom you and 15 of your peers will have the privacy to discuss in great depth the challenges that you face as a community.
 Martin Lumb
Martin Lumb
Head of Digital & Social Media
Bisgaard Shoes

Martin Lumb is Head of Digital and Social Media at bisgaard shoes, one of Europe’s fastest growing companies in the children’s shoes market. Since Martin’s arrival in early 2016 the company has been through a digital transformation by rethinking the entire digital marketing strategy. The change has led to a new marketing approach built on a cust ...[Read More]

Stream A - Personalising the customer journey

1:50 PM How to use Consumer Generated Content to personalise your shopping experience

Olav Bus, Head of Product Marketing, EMEA, Bazaarovice

 Olav Bus
Olav Bus
Head of Product Marketing, EMEA
Bazaarovice
Olav is responsible for product marketing in EMEA for Bazaarvoice, the world’s largest network of active shoppers, connecting more than one-half billion consumers to thousands of retailers and brands that represent tens of millions of products and services. Olav has worked in digital marketing in five countries and on three continents – helping com ...[Read More]

Stream B - Mastering delivery and fulfillment

The Great Delivery Debate: Same day, next day… what is achievable and what is sustainable in the Nordics?

Jonas Kolehmainen, Head of Logistics, Sportamore

Pouya Boland, CEO, Chiquelle

Moderated By:
Carl Warberg
, Business Developer, Connected Cars, Volvo Car Group

Laura Donose, Area responsible eCommerce Logistics, Dansk Supermarked

  • How much will it cost & does incremental loyalty increase ROI from a same-day delivery program? 

  • How can you make the delivery experience come to life in a way that is commercially sustainable? 

  • Do you have the demographic and customer base to support next day delivery? 

  • Is there a magic fix for predictive management of stock?

 Jonas Kolehmainen
Jonas Kolehmainen
Head of Logistics
Sportamore

 Pouya Boland
Pouya Boland
CEO
Chiquelle

Pouya Boland is Founder & CEO of Chiquelle.com, winner of Best Mobile Experience of the Year & High Flyer of the Year awards at the recent Jet Shop Awards. Currently one of the youngest & fastest-growing online fashion retailers in Sweden, with marketing and sales activities in more than 20 countries across the world and an annual growth of near ...[Read More]

 Laura Donose
Laura Donose
Area responsible eCommerce Logistics
Dansk Supermarked
Laura Donose is Area Responsible for E Commerce Logistics at Dansk Supermarket Group, the largest retailer on the Danish market. Since Laura joined the team in June 2015, the daily cost per pick fell from 13 DKK to 11 DDK, while the operations grew by 40%. Furthermore, the cut off point for orders was moved from 09:00 to 13:00, while still proving ...[Read More]

Moderated By:

 Carl Warberg
Carl Warberg
Business Developer, Connected Cars
Volvo Car Group
Carl Warberg is working with developing new services for the connected car. He has been part of a cross functional team who developed Volvo In-Car delivery, a world’s first service that enables Volvo owners to get their goods delivered to the trunk.
...[Read More]

Stream C - Synergy Workshop

SESSION CONTINUED

Stream D - Omni-channel Boardroom

SESSION CONTINUED

Stream A - Personalising the customer journey

2:10 PM How to be truly customer centric: Using customer insight to increase sales and loyalty

Goran Lindo, VP SMB & B2C, Dustin

  • What does customer centric mean?
  • Using personalisation to identify successful customers
  • Creating inspiration and catching browsing customers
  • Removing the mindset that every customer should convert on every site visit
 Goran Lindo
Goran Lindo
VP SMB & B2C
Dustin
Göran Lindö, VP SMB & B2C at Dustin. Dustin is one of the leading re-sellers of IT-products and additional services in the Nordics. Since 2007 Göran has been a part of establishing Dustin in new markets outside Sweden, and more recently strengthening Dustin’s Online Marketing and launching Dustin’s new e-commerce platform. He is responsible for all ...[Read More]

Stream B - Mastering delivery and fulfillment

SESSION CONTINUED

Stream C - Synergy Workshop

SESSION CONTINUED

Stream D - Omni-channel Boardroom

SESSION CONTINUED

2:30 PM Coffee and networking break in the eTail Carnival

Stream A - Personalising the customer journey

3:00 PM How to clearly define an omni-channel customer and create a personalised experience

Kjartan Dannatt, Head of Marketing & eCommerce, Ark

 Kjartan Dannatt
Kjartan Dannatt
Head of Marketing & eCommerce
Ark

Kjartan Dannatt is responsible for all e-commerce at Norway’s most ionic chain of bookshops- They have all the Norwegian books and in addition to nearly 400,000 English books. Kjartan launched Ark Bokhandel’s Norwegian and English collection of e-books last summer, in both Apple and Android apps. Kjartan will share his top tips about what custo ...[Read More]

Stream B: Omni-channel 2.0

How customer insights and an experimental approach can bridge the gap between online and offline

Katharina Borgentierna, Strategic Planning Director, Valtech Sweden

Kristian Duvald Friis, Digital Advisor, Valtech Denmark

 Katharina Borgentierna
Katharina Borgentierna
Strategic Planning Director
Valtech Sweden
Seasoned digital strategist with hands-on experience with building companies and brands in Europe. In the late 90’s Katharina launched the digital startup Jobline (now Monster) in Norway, Denmark and France. Later she became Marketing Manager at Song Networks and Strategist / Client Manager at the Scandinavian digital agency Creuna, working a lot w ...[Read More]

 Kristian Duvald Friis
Kristian Duvald Friis
Digital Advisor
Valtech Denmark
Kristian is an experienced advisor within digital marketing working with both Danish and international companies. His main focus lies within helping companies secure customer experience leadership through omni-channel strategies and personalization by leveraging the customer data. He has been working as trusted advisor within his field for clients ...[Read More]

Stream C - Synergy Workshop

eCommerce: Fusion between man and machine

Rickard Lyko, CEO & Owner, LYKO

Michael Mokhberi, Founder & CEO, Apptus

Johan Hallgarde, eCommerce Strategic Advisor, Avensia

It is fair to say that the retail world is getting more complex. But how much complexity can we handle? After all we are just humans.

During the past years, the line that has separated our different sales channels has become blurred out. The distinction between real life and digital is getting harder to tell as artificial intelligence becomes smarter.
The outside should not be mirrored by the complexity inside. To succeed in the long run retailers need to standardize their system integrations with something called Unified Commerce. By doing this all systems and all functions in the organization speaks to each other in real time across all channels. All channels act on data in real time and all channels can be administrated from one single interface.

We will talk about how the unified system and artificial intelligence will shape the future of retail. Learn from Lyko. A company that started off as a pure player to later become omnichannel by opening up bricks and mortar stores. Their new site has just been released with the most cutting edge technology in the market.

 Rickard Lyko
Rickard Lyko
CEO & Owner
LYKO
CEO and owner of the successful beauty company Lyko. Rickard sold everything he had and gave up his dream to become a stock broker at Wall Street as he took over his family business in Dalarna, Sweden. The company started out as a pure-player, which by acquisitions later became an omni-channel company. Today Lyko is one of the leading beauty retail ...[Read More]

 Michael Mokhberi
Michael Mokhberi
Founder & CEO
Apptus
Michael Mokhberi is the founder and CEO of Apptus. Michael has been intrinsic to the computer science and online search and merchandising markets for almost 20 years having a reputation as a visionary in the sector.
Michael was granted the prestigious SMIL award as the IT-innovator of the year in 2004 and Lund City’s entrepreneur of the yea
...[Read More]

 Johan Hallgarde
Johan Hallgarde
eCommerce Strategic Advisor
Avensia
Johan Hallgårde has extensive experience in the retail industry, stretching all the way from e-commerce and multi-channel project management to CEO for several large retail brands. For the last couple of years Johan has worked as an e-commerce and omni-channel strategic advisor. His holistic perspective on business has helped many of Scandinavia’s ...[Read More]

Stream D - Retail Vertical Deep Dive

How to translate data into actionable insights to improve customer satisfaction and loyalty

Abdul Dezkam, Lead Insight Specialist, Grundfos

  • How to comprehensively measure customer experience 

  • What are the KPIs, strategies and outcomes you should be assessing?

 Abdul Dezkam
Abdul Dezkam
Lead Insight Specialist
Grundfos

Abdul is the Lead Insight Specialist at Grundfos and was previously the Head of CRM, email and Loyalty at ECCO Shoes. Whilst at ECCO he had delivered a concept and strategy to move ECCOs global loyalty program away from traditional discounting and towards a focus on premium loyalty, delivering the right message at the right time to the right con ...[Read More]

Stream A - Personalising the customer journey

3:20 PM Session reserved for Zanox

Kevin Edwards, Strategy Director, Zanox

 Kevin Edwards
Kevin Edwards
Strategy Director
Zanox

Kevin Edwards has 13 years’ experience working for affiliate networks. Since joining Affiliate Window in 2006, Kevin has had a significant impact on the business, facilitating and deepening relationships with partners and strengthening the core management team. He heads up the Strategy team as Strategy Director with responsibility for producing ...[Read More]

Stream B: Omni-channel 2.0

SESSION CONTINUED

Stream C - Synergy Workshop

SESSION CONTINUED

Stream D - Retail Vertical Deep Dive

SESSION CONTINUED

Stream A - Personalising the customer journey

3:40 PM Personalising pages: How to become more relevant to individual users

Johan Davidsson, Chief Operating Officer, Stayhard

  • Consumers want personalisation, they want to be shown the right content at the moment when it matters to them most 

  • Delivering unique personalisation using data and systems to make the experience between retailers and consumers seamless 

  • What should be uniquely personalized on each page?

 Johan Davidsson
Johan Davidsson
Chief Operating Officer
Stayhard

Johan is Operations Manager at Stayhard and has worked there for 9 of the 10 years that Stayhard has existed. Johan has designed Stayhard’s logistics processes and flow, built all the internal IT-systems, designed and led the project with the physical stores and integrated them into ERP, Register and BI systems, which he was fully responsible fo ...[Read More]

Stream B: Omni-channel 2.0

SESSION CONTINUED

Stream C - Synergy Workshop

SESSION CONTINUED

Stream D - Retail Vertical Deep Dive

SESSION CONTINUED

Stream A - Personalising the customer journey

3:45 PM SESSION CONTINUED

Stream B: Omni-channel 2.0

SESSION CONTINUED

Stream C - Synergy Workshop

SESSION CONTINUED

Stream D - Retail Vertical Deep Dive

How to deliver on your customer’s needs: What can you do to provide a great customer experience?

Cecilia Mortimer Meurling, Head of eCommerce, Ahléns

In this Creative Boardroom you and 15 of your peers will have the privacy to discuss in great depth the challenges that you face as a community.
 Cecilia Mortimer Meurling
Cecilia Mortimer Meurling
Head of eCommerce
Ahléns

Cecilia Mortimer Meurling is head of E-commerce at Åhlens, Swedens largest department store who recently launched e-commerce. She has worked in the digital space since 1999 and are specialized in digital Sales, Marketing and product developement. She previously made turn arounds using her skills paired with customer insight.

...[Read More]

Stream A - Personalising the customer journey

4:00 PM From product to service: How SAS are making the move from point of sale to sales as a service

Niklas Grennard, Manager Digital Strategy, Customer Journey, SAS

 Niklas Grennard
Niklas Grennard
Manager Digital Strategy, Customer Journey
SAS

Stream B: Omni-channel 2.0

Stream Closed

Stream C - Synergy Workshop

Stream Closed

Stream D - Retail Vertical Deep Dive

SESSION CONTINUED

4:30 PM eTail Carnival afterparty